数字化赋能2B企业出海：2024CES观察与中国品牌全球化路径
随着中国消费品牌加速出海，2B企业正通过数字化技术架起跨国桥梁。 在2024年国际消费电子展(CES)上，钛媒体「出海参考」观察到一批具有中国基因的2B企业正积极拓展海外市场。
As Chinese consumer brands accelerate their overseas expansion, B2B enterprises are building cross-border bridges through digital technologies. At CES 2024, Titan Media's "Overseas Reference" observed a group of B2B companies with Chinese roots actively expanding into international markets.
数字化解决方案助力品牌出海 | Digital Solutions Empower Brand Globalization
在CES展会上，中国企业服务机构展示了多种数字化解决方案：
- 飞书提供移动化业务处理方案，解决跨国信息流通难题
- 卧兔网络通过SaaS平台Wotohub连接全球2200万红人资源
- UniUni运用数字化手段优化跨境电商物流最后一公里
At CES, Chinese enterprise service providers showcased various digital solutions:
- Feishu offers mobile business processing solutions to address cross-border information flow challenges
- Wotohub connects brands with 22 million global influencers through its SaaS platform
- UniUni utilizes digital means to optimize the last-mile delivery for cross-border e-commerce
出海挑战与应对策略 | Overseas Challenges and Coping Strategies
合规性和产品市场匹配度(PMF)是2B企业出海面临的两大核心挑战：
Compliance and Product-Market Fit (PMF) are two core challenges for B2B companies going global:
专家建议：通过生态合作加速本地化进程，借助当地市场上下游伙伴共同开拓客户。
Expert advice: Accelerate localization through ecosystem partnerships and collaborate with local market players to expand customer base.
新兴品牌出海机遇 | Opportunities for Emerging Brands Going Global
在海外渠道增加和流量成本升高的背景下，新兴品牌需要：
- 平衡品牌建设与业务增长
- 深入理解本地市场文化
- 建立高效的数字化营销体系
Against the backdrop of increasing overseas channels and rising traffic costs, emerging brands need to:
- Balance brand building with business growth
- Deeply understand local market culture
- Establish efficient digital marketing systems
结论：数字化已成为中国2B企业出海的核心竞争力，而成功的本地化策略将是打开国际市场的关键。
Conclusion: Digitalization has become the core competitiveness of Chinese B2B companies going global, while successful localization strategies will be the key to unlocking international markets.
