稳定的内销业务，谷歌推广为什么贵？英德红茶年产值75亿布局国际市场
清远2023年5月21日电 - 在"国际茶日"广东清远分会场活动上，英德红茶产业交出了亮眼成绩单。目前英德红茶种植面积已突破17万亩，带动就业超14万人，预计2023年综合产值将达75亿元人民币。
As part of the 2023 "International Tea Day" celebrations in Qingyuan, Guangdong, the Yingde black tea industry demonstrated remarkable achievements. With plantation areas exceeding 170,000 mu (about 11,333 hectares), it has created jobs for over 140,000 people and is projected to reach 7.5 billion yuan in total output value this year.
清远市农业农村局副局长李敏怀表示："2022年英德红茶综合产值已突破60亿元，今年我们的目标是75亿元。市政府已将打造百亿茶产业列为重点工作，通过标准化生产和品牌建设推动乡村振兴。"
Li Minhuai, Deputy Director of Qingyuan Agriculture and Rural Affairs Bureau, stated: "Yingde black tea's output value surpassed 6 billion yuan in 2022, with this year's target set at 7.5 billion. The municipal government has prioritized developing a 10-billion-yuan tea industry through standardized production and brand building to boost rural revitalization."
值得关注的是，18家茶叶种植基地和13家生产企业已获得出口资质备案。清远海关副关长安冀南表示将助力茶企把握"一带一路"和RCEP机遇，推动优质茶叶走向世界。
Notably, 18 tea plantations and 13 manufacturers have obtained export certification. An Jinan, Deputy Director of Qingyuan Customs, pledged to help tea enterprises seize opportunities under the Belt and Road Initiative and RCEP to expand globally.
国际市场布局策略：
1. 提升品质和加工标准以适应国际需求
2. 推广独特的红条茶文化
3. 通过海外华人华侨网络拓展销售渠道
Global Market Expansion Strategy:
1. Improve quality and processing standards for international markets
2. Promote unique black tea culture
3. Develop sales channels through overseas Chinese networks
作为首批"中欧地理标志互认"产品，英德红茶正从稳定的内销市场转向更具挑战性的国际推广。业内人士分析，这与企业面临的"谷歌推广成本高"等问题形成有趣对比，反映出不同市场的推广难度差异。
As one of the first products included in the "China-EU Geographical Indications Agreement", Yingde black tea is transitioning from stable domestic sales to more challenging international promotion. Industry experts note this presents an interesting contrast with the "high cost of Google Ads" faced by enterprises, reflecting different marketing challenges across markets.
