品牌出海营销策略：如何将流量转化为国际销量
市南区商务局创新营销模式，通过数字化推广手段助力本土品牌走向国际市场。该部门近期组织10余家优质企业，通过直播带货和海外平台展示等方式，向全球消费者推广40余种青岛特色产品。
Shinan District Commerce Bureau innovates marketing models, helping local brands go global through digital promotion methods. Recently, the department organized more than 10 high-quality enterprises to promote over 40 types of Qingdao specialty products to global consumers through live streaming and overseas platform displays.
本次活动取得了显著成效：
• 媒体覆盖约20万受众
• 直播累计观看人数超6.6万
• 打破传统线下展会局限
• 实现"流量"向"销量"的转化
The event achieved remarkable results:
• Media coverage reached about 200,000 audiences
• Total live streaming viewers exceeded 66,000
• Broke through the limitations of traditional offline exhibitions
• Achieved the transformation from "traffic" to "sales"
国际化营销新趋势：
市南区已与200多个国家和地区建立经贸往来，未来将重点拓展新兴市场。通过数字化技术和线上线下融合的营销方式，为企业打造国际化品牌形象。
New trends in international marketing:
Shinan District has established economic and trade relations with more than 200 countries and regions, and will focus on expanding emerging markets in the future. Through digital technology and online-offline integrated marketing methods, it helps enterprises build international brand images.
未来发展规划：
1. 加快培育经贸新业态
2. 精选更多优质产品参与国际营销
3. 提升贸易便利化水平
4. 促进产业融合发展
Future development plans:
1. Accelerate the cultivation of new business formats in economy and trade
2. Select more high-quality products to participate in international marketing
3. Improve trade facilitation level
4. Promote integrated development of industries
来源：市南商务 | Source: Shinan Commerce
