跨境电商春节运营指南：如何设置各大平台假期模式

跨境电商春节运营指南：如何设置各大平台假期模式

Cross-border E-commerce Chinese New Year Operation Guide: How to Set Holiday Mode on Major Platforms

为什么跨境电商春节仍需运营？

Why Cross-border E-commerce Still Needs Operation During Chinese New Year?

在跨境电商行业，"地球不爆炸，我们不放假"不仅是口号，更是行业常态。但对于象征团圆的春节，如何平衡休假与店铺运营成为关键问题。

In the cross-border e-commerce industry, "No holidays unless the earth explodes" is not just a slogan but an industry norm. However, for the reunion-oriented Spring Festival, balancing vacation and store operation becomes crucial.

一、亚马逊假期模式设置

1. Amazon Holiday Mode Settings

操作路径：卖家后台→设置→账户信息→商品状态→假期设置

Operation path: Seller Central → Settings → Account Info → Listing Status → Holiday Settings

注意：仅对自发货卖家有效，FBA卖家仍需保持运营

Note: Only effective for FBM sellers, FBA sellers still need to maintain operation

二、eBay假期模式设置

2. eBay Holiday Mode Settings

操作路径：My eBay → Messages → Change settings → Store vacation settings

Operation path: My eBay → Messages → Change settings → Store vacation settings

建议：设置自动回复邮件，提前处理所有客诉

Suggestion: Set up auto-reply emails and resolve all customer complaints in advance

三、Wish假期模式设置

3. Wish Holiday Mode Settings

操作路径：商户平台→账户→设置→假期模式→开启仅Wish Express配送模式

Operation path: Merchant Platform → Account → Settings → Holiday Mode → Turn on Wish Express Only

注意：需提前72小时设置，直发产品将自动下架

Note: Need to set up 72 hours in advance, direct shipping products will be automatically delisted

四、速卖通运营策略

4. AliExpress Operation Strategy

操作路径：我的速卖通→产品管理→一键修改发货期

Operation path: My AliExpress → Product Management → Bulk Modify Shipping Time

提示：批量修改后最长24小时生效，建议在店铺首页添加通知

Tip: Takes up to 24 hours to take effect after bulk modification, recommend adding notices on store homepage

春节运营三大黄金策略

Three Golden Strategies for Spring Festival Operation

1. 持续广告投放：利用竞争缓和期以低成本获取流量

1. Continuous Ad Placement: Utilize the period of eased competition to acquire traffic at low cost

2. 优化店铺基础：将假期转化为旺季准备期

2. Optimize Store Foundation: Turn holidays into peak season preparation period

3. 设置预售模式：缓解假期发货压力

3. Set Pre-sale Mode: Relieve shipping pressure during holidays

重要提醒：远程操作需注意账号关联风险，避免节后损失

Important Reminder: Remote operation requires attention to account association risks to avoid post-holiday losses