外贸企业转型新路径："三同"模式破解内外贸一体化难题

外贸企业转型新路径："三同"模式破解内外贸一体化难题

New Path for Foreign Trade Enterprises: "Same Line, Same Standard, Same Quality" Model Solves Dual-market Integration Challenges

山东企业实践"三同"模式成效显著

Shandong Enterprises Achieve Remarkable Results with "Same Line, Same Standard, Same Quality" Model

在山东迈宝赫健身器材有限公司，一条商用跑步机生产流水线正在满负荷运转，同时赶制来自欧洲和国内的两笔订单。跑步机背部的标签上，同步印有中英文标识，这正是"三同"模式的具体体现。

At Shandong Maibaohe Fitness Equipment Co., Ltd., a commercial treadmill production line is operating at full capacity, simultaneously fulfilling orders from Europe and domestic markets. The bilingual labels on the back of the treadmills vividly demonstrate the "Same Line, Same Standard, Same Quality" model in practice.

什么是"三同"模式？

What is the "Same Line, Same Standard, Same Quality" Model?

"三同"即内外贸产品"同线同标同质"，指按照相同标准、相同质量要求，在同一生产线生产既能满足境外特定目标市场要求又可内销的产品。这一模式帮助企业根据市场形势变化，在国内国际两个市场之间顺滑切换。

The "Same Line, Same Standard, Same Quality" model means producing both export and domestic products on the same production line, meeting identical standards and quality requirements. This approach enables enterprises to flexibly switch between domestic and international markets according to market conditions.

企业转型的三大痛点

Three Major Pain Points in Enterprise Transformation

1. 标准差异问题：不同市场对产品标准要求不同，导致生产成本大幅上涨

1. Standard Differences: Varying product standards in different markets significantly increase production costs

2. 品牌认知度低：出口品牌在国内市场缺乏知名度，影响销售

2. Low Brand Recognition: Export brands lack awareness in domestic markets, affecting sales

3. 销售渠道不畅：缺乏成熟的国内销售网络和营销团队

3. Poor Sales Channels: Lack of mature domestic sales networks and marketing teams

政府支持措施

Government Support Measures

山东省采取多项措施支持"三同"企业发展：

Shandong Province has implemented multiple measures to support "Same Line, Same Standard, Same Quality" enterprises:

• 出台资金奖励政策
• Introducing financial incentive policies
• 建立"三同"产品示范店
• Establishing "Same Line, Same Standard, Same Quality" product demonstration stores
• 简化认证流程，推行"自我声明"制度
• Simplifying certification processes and implementing "self-declaration" system
• 将"三同"与信用贷款挂钩
• Linking "Same Line, Same Standard, Same Quality" with credit loans

转型成功案例

Successful Transformation Cases

迈宝赫公司从拥有第1条"三同"生产线，到如今扩容至7条，仅用了3年时间。这家曾经8成以上都是海外市场的企业，现在国内份额已超6成。

Maibaohe expanded from 1 to 7 "Same Line, Same Standard, Same Quality" production lines in just three years. The company, which previously relied on overseas markets for over 80% of its business, now derives more than 60% of its revenue from domestic sales.

未来发展方向

Future Development Directions

山东省市场监管局将把重点放在扩大品牌认知度上，推广全省"三同"统一标识，让消费者了解"三同"、认可"三同"、愿意买"三同"产品。

The Shandong Market Supervision Administration will focus on enhancing brand awareness, promoting a unified "Same Line, Same Standard, Same Quality" logo across the province, helping consumers understand, recognize, and willingly purchase "Same Line, Same Standard, Same Quality" products.

截至2023年，山东省"三同"企业已达558家，其中167家通过"自我声明"方式加入。这一模式正成为外贸企业转型升级的重要途径。

By 2023, Shandong Province had 558 "Same Line, Same Standard, Same Quality" enterprises, including 167 that joined through self-declaration. This model is becoming an important pathway for foreign trade enterprises to transform and upgrade.