做谷歌推广要多少钱？费用解析与预算规划
前言/Introduction: 谷歌推广按点击计费（Pay-Per-Click, PPC），只展示不点击不计费。您的每月/年推广费用不固定，具体取决于广告预算。
Google Ads operates on a PPC model - you only pay when users click your ads. Monthly/annual costs vary based on your budget settings.
1. 按点击收费的计费模式/Pricing Model
谷歌推广按点击收费，广告被点一次扣一次费用。需预先充值，扣费金额取决于每次点击出价和广告评级。
You're charged per click. Funds are deducted from your prepaid balance based on your bid amount and ad quality score.
2. 最低充值要求/Minimum Deposit
理论上充值100元即可（约15美元），上不封顶。代理商通常建议多充（避免频繁充值）。
The minimum deposit is ¥100 (~$15), with no upper limit. Agencies often recommend larger deposits for convenience.
3. 年度预算估算/Annual Budget Estimate
年度费用不固定，您可设置每日消费上限（如100元/日，则年预算≤36,500元）。经验表明，多数客户年消费在几万到几十万元不等。
Set a daily budget cap (e.g. ¥100/day = ≤¥36,500/year). Most businesses spend between tens to hundreds of thousands annually.
4. 代理商渠道费用/Agency Fees
通过代理商需支付：
• 开户费 ¥1000（一次性）
• 服务费（通常为点击费的30%）
Using agencies incurs:
• Account setup fee: ¥1000 (one-time)
• Service fee: typically 30% of ad spend
常见代理商报价示例/Example Agency Package:
¥16,600 = ¥12,000点击费 + ¥1,000开户费 + ¥3,600服务费
¥16,600 = ¥12,000 ad credit + ¥1,000 setup + ¥3,600 service fee
注：以上费用为首次开户标准，续费金额可灵活调整。
Note: Above pricing reflects initial deposit. Top-up amounts are flexible.
