外贸企业必备技能：从广交会摊位申请看百度推广与谷歌竞价排名

外贸企业必备技能：从广交会摊位申请看百度推广与谷歌竞价排名

Essential Skills for Foreign Trade: Insights from Canton Fair Booth Application to Baidu Ads and Google Ranking

核心提示：本文将分享外贸企业参加广交会的实战经验，并探讨如何结合百度推广和谷歌竞价排名提升外贸业务。

Key Points: This article shares practical experience in participating in the Canton Fair and discusses how to combine Baidu Ads and Google ranking to boost foreign trade business.

一、广交会摊位申请经验分享

1. Canton Fair Booth Application Experience

经过几年通过中介购买摊位后，我们决定自己申请摊位。主要原因有二：

After several years of purchasing booths through intermediaries, we decided to apply for booths directly. There are two main reasons:

1. 品牌统一性：客户经常询问为什么公司名称与展位门头不一致

1. Brand Consistency: Customers often asked why the company name was inconsistent with the booth signage

2. 成本考量：中介摊位价格约10万元/9平方米，而官方分配价不到3万元

2. Cost Consideration: Intermediary booth price was about 100,000 yuan/9m², while the official allocation price was less than 30,000 yuan

广交会摊位分配采用打分制，主要考核指标：

The Canton Fair booth allocation uses a scoring system, with main assessment indicators:

• 出口额：深圳地区起步门槛为400万美元
• Export Volume: The threshold in Shenzhen is 4 million USD
• 知识产权：专利、商标等可加分
• Intellectual Property: Patents, trademarks, etc. can earn extra points
• 展会参与：参加国内外其他展会可加分
• Exhibition Participation: Attending other domestic and international exhibitions can earn extra points

二、外贸企业必备的数字营销技能

2. Essential Digital Marketing Skills for Foreign Trade

1. 百度推广：针对国内市场的重要渠道

1. Baidu Ads: Important channel for domestic market

2. 谷歌竞价排名：开拓国际市场的利器

2. Google Ads: Powerful tool for international market expansion

3. SEO优化：长期稳定的流量来源

3. SEO Optimization: Long-term stable traffic source

4. 社交媒体营销：LinkedIn、Facebook等平台的有效利用

4. Social Media Marketing: Effective use of platforms like LinkedIn and Facebook

三、实用建议

3. Practical Suggestions

1. 建立正规外贸出口企业，自主报关积累海关数据

1. Establish a formal foreign trade export company and accumulate customs data through self-declaration

2. 多渠道营销，不要过度依赖单一展会或平台

2. Multi-channel marketing, don't over-rely on a single exhibition or platform

3. 持续学习数字营销技能，适应市场变化

3. Continuously learn digital marketing skills to adapt to market changes

敬请关注后续更多外贸实战经验分享！

Stay tuned for more practical foreign trade experience sharing!