史上最实用的外贸客户开发方法 - 跨境独立站SEO优化指南
每个外贸新人都会经历寻找客户的阶段。刚入职时，领导通常会让你先熟悉产品，再考虑如何开发客户。但最终，开发客户的方法还是需要自己摸索。下面分享几种不用出国、坐在办公室就能开发国外客户的有效方法：
1. 利用国外搜索引擎
输入产品关键词，找到潜在客户后，可以直接电话联系获取采购邮箱。如果害怕打电话，可以使用苏维智搜等工具直接查找买手的邮箱和社交账号，通过邮件和社交媒体联系客户。
2. 搜索引擎+领英组合使用
当搜索引擎只能找到info、sales等通用邮箱时，可以查看客户官网是否有LinkedIn链接。通过LinkedIn找到Buyer，发送好友申请，建立联系后即可互动。
3. 社交平台开发
Facebook、Twitter、LinkedIn和Instagram等都是有效的社交平台。目前LinkedIn是最佳选择，因为它专注于职场社交，用户多为专业人士和高管。打造专业的LinkedIn账号是接近目标客户的最佳渠道。
4. 免费B2B平台
虽然免费会员排名靠后，但定期更新产品仍有机会获得询盘。关键是坚持维护账号，不要错过潜在客户。
5. 海关数据
部分国家的海关数据是公开的，可以获取有价值的进出口信息。购买完整海关数据（如苏维智搜）能显著提高开发效率。
6. 人脉推荐
外贸行业需要资源共享。通过朋友介绍获得的客户通常更可靠，要充分利用身边资源。
7. 专业工具辅助
当传统方法效率不高时，可以使用专业工具如苏维智搜。它整合海关数据、社交平台、AI推荐等10大渠道，还能深度挖掘关键决策人的联系方式，让你专注于客户沟通和谈判。
重要提示：开发新客户固然重要，但维护老客户同样关键。要平衡新老客户关系，发挥每个客户的最大价值。
Every new foreign trade professional goes through the process of finding customers. When you first join a company, your leader will usually ask you to familiarize yourself with the products before considering how to develop customers. But ultimately, the methods of customer development need to be explored by yourself. Here are several effective methods to develop foreign customers without going abroad, just sitting in the office:
1. Using Foreign Search Engines
Enter product keywords, find potential customers, and then contact them directly by phone to obtain purchasing emails. If you're afraid of making calls, you can use tools like Suweizhisou to directly find buyers' emails and social media accounts, and contact customers via email and social media.
2. Search Engine + LinkedIn Combination
When search engines only find generic emails like info or sales, check if the customer's official website has a LinkedIn link. Find the Buyer through LinkedIn, send a connection request, and interact after establishing contact.
3. Social Media Development
Facebook, Twitter, LinkedIn, and Instagram are all effective social platforms. Currently, LinkedIn is the best choice as it focuses on professional networking, with most users being professionals and executives. Building a professional LinkedIn profile is the best channel to reach target customers.
4. Free B2B Platforms
Although free members rank lower, regularly updating products can still generate inquiries. The key is to persistently maintain the account and not miss potential customers.
5. Customs Data
Customs data from some countries is publicly available and can provide valuable import/export information. Purchasing complete customs data (such as Suweizhisou) can significantly improve development efficiency.
6. Referrals
The foreign trade industry requires resource sharing. Customers obtained through referrals are usually more reliable, so make full use of available resources.
7. Professional Tools Assistance
When traditional methods are inefficient, professional tools like Suweizhisou can be used. It integrates 10 major channels including customs data, social platforms, and AI recommendations, and can deeply mine contact information of key decision-makers, allowing you to focus on customer communication and negotiation.
Important Note: Developing new customers is important, but maintaining existing customers is equally crucial. Balance the relationship between new and old customers to maximize the value of each customer.
