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跨境电商IPO浪潮:独立站与海外仓成制胜关键 Cross-border E-commerce IPO Wave: Independent Websites and Overseas Warehouses Become Key to

跨境电商IPO浪潮:独立站与海外仓成制胜关键

跨境电商IPO浪潮:独立站与海外仓成制胜关键

Cross-border E-commerce IPO Wave: Independent Websites and Overseas Warehouses Become Key to Success

全球电商市场持续增长跨境电商行业迎来黄金发展期。据海关总署数据,2021年中国跨境电商进出口规模达1.98万亿元,同比增长15%。其中出口额1.44万亿元,增长24.5%。

The global e-commerce market continues to grow, ushering in a golden development period for cross-border e-commerce. According to China Customs data, China's cross-border e-commerce import and export volume reached 1.98 trillion yuan in 2021, a year-on-year increase of 15%. Exports accounted for 1.44 trillion yuan, growing by 24.5%.

IPO热潮涌现:赛维时代、三态股份、致欧科技等企业纷纷寻求创业板上市,子不语则选择赴港IPO。2020年这些企业营收增速平均值达74.88%,远高于2019年的28.07%。

IPO boom emerges: Companies like Savvy, San Tai, and ZOOM8 are seeking listings on the ChiNext board, while Zibuyu opts for Hong Kong IPO. In 2020, the average revenue growth rate of these companies reached 74.88%, significantly higher than 28.07% in 2019.

独立站建设:降低平台依赖风险

Independent Websites: Reducing Platform Dependency Risks

2021年亚马逊"封号潮"事件给行业敲响警钟。数据显示,赛维时代超80%收入来自亚马逊,子不语近70%销售额依赖该平台。

The 2021 Amazon "account suspension wave" served as a wake-up call for the industry. Data shows that over 80% of Savvy's revenue comes from Amazon, while Zibuyu relies on the platform for nearly 70% of its sales.

专家建议:建立独立站是规避风险的有效途径。目前约30%跨境卖家已建设独立站,其中51.2%选择Shopify作为建站工具。

Expert advice: Building independent websites is an effective way to mitigate risks. Currently, about 30% of cross-border sellers have established independent websites, with 51.2% choosing Shopify as their website-building tool.

海外仓布局:应对物流成本上涨

Overseas Warehouses: Coping with Rising Logistics Costs

海运价格飙升导致2021年赛维时代、三态股份净利润分别下降23%和27%。提前布局海外仓的企业受影响较小,如赛维时代2020年新增海外仓面积达392,265平方英尺。

Soaring shipping costs led to a 23% and 27% decline in net profits for Savvy and San Tai in 2021. Companies that pre-arranged overseas warehouses were less affected, such as Savvy which added 392,265 square feet of overseas warehouse space in 2020.

行业趋势:高毛利品类(如服装)企业抗风险能力更强。子不语2021年毛利率达75.24%,是少数实现净利润增长的企业之一。

Industry trend: Companies with high-margin products (like apparel) have stronger risk resistance. Zibuyu achieved a gross margin of 75.24% in 2021, making it one of the few companies with net profit growth.

未来展望:随着《"十四五"电子商务发展规划》等政策出台,跨境电商将获得更多支持。预计到2028年,全球电商市场规模将达33.3万亿美元。

Future outlook: With policies like the "14th Five-Year Plan" for e-commerce development, cross-border e-commerce will receive more support. The global e-commerce market is expected to reach $33.3 trillion by 2028.

跨境电商IPO浪潮:独立站与海外仓成制胜关键