北仑跨境电商品牌出海高峰论坛：谷歌竞价推广与外贸知识全解析
12月6日，由北仑区商务局主办的跨境电商盛会在宁波隆重举行，Google广告专家现场揭秘海外营销秘籍，亚马逊/eBay平台负责人分享最新运营策略。
December 6 witnessed a grand cross-border e-commerce summit in Ningbo hosted by the Beilun Commerce Bureau, where Google Ads specialists unveiled global marketing strategies, and Amazon/eBay platform managers shared cutting-edge operational insights.
核心议程 Highlights
浙江国贸数字科技展示了"麒麟计划"成果：
• 浙江省唯一官方认定的跨境电商综合服务平台
• 整合全球顶级资源助力品牌出海
Zhejiang Guomao Digital Technology presented the "Kirin Plan" achievements:
• The only officially recognized cross-border e-commerce service platform in Zhejiang
• Integrating global top-tier resources for brand globalization
Google广告专家分享 Google Ads Expertise
谷歌黑带讲师陈力洲详解：
• 一站式海外营销解决方案
• 企业网站SEO优化全流程
• 谷歌生态业务深度解析
Google Black Belt Instructor Chen Lizhou elaborated:
• One-stop global marketing solutions
• Complete website SEO optimization process
• In-depth analysis of Google ecosystem services
平台运营策略 Platform Strategies
亚马逊高级经理宗泓指出：
• 全球零售市场新变局
• 北仑产业带专属推荐方案
• 精细化成本核算方法
Amazon Senior Manager Zong Hong highlighted:
• New trends in global retail markets
• Customized solutions for Beilun industrial clusters
• Precise cost calculation methodologies
eBay商务拓展经理周列斌强调：
• 汽配/户外/家居品类海外拓展方案
• 平台最新服务计划
• 全球电商平台特色解析
eBay BD Manager Roy Zhou emphasized:
• Global expansion strategies for auto parts/outdoor/home categories
• Latest platform service programs
• Analysis of global e-commerce platform characteristics
本次会议吸引50+企业参与，会后专家与企业进行了深度交流，为北仑跨境电商发展注入新动能。
The event attracted 50+ enterprises, with post-conference expert consultations injecting new momentum into Beilun's cross-border e-commerce development.
