外贸网站域名选择指南：3个关键SEO技巧
域名是独立站最为基本的信息之一，不管卖家是做广告投放，还是做社媒链接都是需要用到的，因此域名的选择往往比你想象中的要更重要。
A domain name is one of the most fundamental elements of an independent website, essential for both advertising campaigns and social media links. Therefore, domain name selection is far more important than you might think.
1. 明确网站定位 | Define Your Website's Purpose
域名由两个重要的部分构成：二级域名和顶级域名。顶级域名的选择很简单 - 针对特定国家市场（如美国）可以使用国家代码（如.US），而针对全球市场则首选.com。
A domain consists of two key parts: the second-level domain and the top-level domain (TLD). Choosing a TLD is straightforward - use country codes (like .US) for specific markets, while .com remains the top choice for global audiences.
Ueeshop小贴士：对于品牌推广为主的网站，直接将品牌名称加入域名中，这样消费者可以直接通过输入品牌名访问网站。
Ueeshop Tip: For brand-focused websites, incorporate your brand name directly into the domain to enable direct access when customers type it in.
2. 合理使用关键词 | Strategic Use of Keywords
虽然域名中包含关键词对SEO有帮助，但切忌堆砌关键词。如果使用关键词，建议放在域名开头，但要控制数量。
While including keywords in your domain can benefit SEO, avoid keyword stuffing. If using keywords, place them at the beginning of the domain but keep the quantity moderate.
3. 注意域名发音 | Consider Pronunciation
清晰的域名发音有利于记忆和传播。跨境电商虽然是线上业务，但易读易记的域名对品牌推广至关重要。
Clear pronunciation enhances memorability and shareability. Even for e-commerce businesses, an easily pronounceable domain is crucial for brand promotion.
重要提示：域名将伴随您的业务多年，更换域名会导致前期推广失效。因此慎重选择域名至关重要。
Important Note: Your domain will accompany your business for years. Changing domains later will nullify previous marketing efforts, making careful initial selection essential.
Ueeshop独立站提供SEO友好的网站架构，全站生成静态HTML，支持自定义URL，帮助卖家提升谷歌排名。
Ueeshop offers SEO-optimized website structures with static HTML generation and customizable URLs to boost your Google rankings.
