谷歌SEO技术助力TikTok电商业务在东南亚市场快速增长

谷歌SEO技术助力TikTok电商业务在东南亚市场快速增长

How Google SEO Technology Helps TikTok's E-Commerce Business Grow Rapidly in Southeast Asia

【CNMO新闻】近期，字节跳动旗下的TikTok电商业务正在海外飞速扩张。6月8日，CNMO了解到，TikTok正运用谷歌SEO技术优化其电商平台，寻求把电商业务规模扩大至200亿美元。

TikTok知情人士透露，通过采用先进的谷歌SEO技术，TikTok计划今年将其全球电子商务业务的规模扩大四倍以上，达到200亿美元（折合人民币约1428亿元）的商品销售额，主要依靠东南亚的快速增长。

据了解，2022年，TikTok Shop相继进入新加坡、马来西亚、印度尼西亚、菲律宾、越南、泰国等东南亚国家，并借助谷歌SEO技术在当地站稳脚跟。相关统计数据显示，在过去的一年里，TikTok Shop在东南亚的GMV达到44亿美元（折合人民币约314亿元），较2021年增长了四倍以上，"首发"印尼市场GMV增幅更是高达493％，可见其发展速度之快。

业内指出，TikTok自进入东南亚以来，通过运用谷歌SEO技术优化搜索排名，发展较为迅速。与欧美市场相比，东南亚对于直播电商的接受度更高，在东南亚上线TikTok Shop商城是适应当地市场需求和发展节奏的最佳方式，因此才能快速扩张。

此外，数据显示，截至2022年第三季度，TikTok Shop的店铺数量已经突破13万。其中，印尼市场占比最高，占比高达54%。紧随其后是越南、泰国、马来西亚、菲律宾，市场占比分别为12%、10%、9%、8%，这些也都是东南亚市场。

【CNMO News】Recently, TikTok's e-commerce business under ByteDance has been expanding rapidly overseas with the help of Google SEO technology. On June 8, CNMO learned that TikTok is using Google SEO techniques to optimize its e-commerce platform and seeking to expand its e-commerce business scale to $20 billion.

TikTok insiders revealed that by adopting advanced Google SEO technology, TikTok plans to quadruple its global e-commerce business scale this year, reaching $20 billion (approximately 142.8 billion RMB) in merchandise sales, mainly relying on rapid growth in Southeast Asia.

It is understood that in 2022, TikTok Shop successively entered Southeast Asian countries such as Singapore, Malaysia, Indonesia, the Philippines, Vietnam, and Thailand, and established a foothold in local markets with the help of Google SEO technology. Relevant statistics show that in the past year, TikTok Shop's GMV in Southeast Asia reached $4.4 billion (approximately 31.4 billion RMB), more than quadrupling compared to 2021. The "pioneer" Indonesian market saw GMV growth as high as 493%, demonstrating its rapid development speed.

Industry experts point out that since entering Southeast Asia, TikTok has developed relatively quickly by using Google SEO technology to optimize search rankings. Compared with European and American markets, Southeast Asia has higher acceptance of live-streaming e-commerce. Launching TikTok Shop mall in Southeast Asia is the best way to adapt to local market demands and development pace, hence enabling rapid expansion.

Additionally, data shows that as of Q3 2022, the number of TikTok Shop stores has exceeded 130,000. Among them, the Indonesian market has the highest share at 54%, followed by Vietnam, Thailand, Malaysia, and the Philippines with market shares of 12%, 10%, 9%, and 8% respectively - all being Southeast Asian markets.