谷歌推广(Google Ads)完全指南：从开户到接单全解析
极品的推广能接到订单吗？ 答案是肯定的！ 谷歌推广(Google Ads)作为全球领先的数字营销平台，通过精准投放可以帮助企业获得高质量订单。
Does premium promotion generate orders? The answer is absolutely YES! Google Ads, as the world's leading digital marketing platform, can help businesses acquire high-quality orders through precise targeting.
谷歌有竞价推广功能吗？
Does Google have bidding promotion features?
是的，谷歌推广(Google Ads)就是基于竞价排名的广告系统，是目前海外推广中最主流的渠道之一。
Yes, Google Ads is an advertising system based on bidding ranking, currently one of the most mainstream overseas promotion channels.
谷歌推广能带来什么？
What can Google Ads bring?
1. 提升网站访问量
通过在线广告引导用户访问网站，增加在线销售、预订或邮件注册量。
1. Increase website traffic
Drive users to your website through online ads to boost online sales, bookings or email sign-ups.
2. 接听更多电话
通过带有电话号码和点击通话按钮的广告增加客户来电。
2. Receive more calls
Increase customer calls with ads featuring your phone number and click-to-call buttons.
3. 增加实体店访问
通过商业广告吸引更多客户，帮助用户在地图上找到您的店铺。
3. Boost store visits
Attract more customers with business ads that help people find your store on maps.
如何操作谷歌推广？
How to run Google Ads?
1. 设定推广目标
根据您想要的结果定制广告：更多电话、店铺访问、网站流量或转化。
1. Set campaign goals
Customize ads based on your desired outcomes: more calls, store visits, website traffic or conversions.
2. 决定广告展示位置
可指定投放国家/地区，谷歌会将广告展示给合适的人群。
2. Determine ad placement
Specify target countries/regions, Google will show ads to the right audience.
3. 创建广告文案
用3个简短句子突出业务亮点，或添加图片制作吸引人的横幅广告。
3. Create ad copy
Highlight your business with 3 short sentences or create eye-catching banner ads with images.
4. 设置预算上限
您支付的费用不会超过设置的每月上限，可随时调整或暂停。
4. Set budget cap
You'll never pay more than your monthly limit, adjustable or pausable anytime.
5. 广告上线
当用户搜索您的产品或服务时，广告将展示在Google搜索和合作伙伴网站上。
5. Launch ads
When people search for your products/services, ads appear on Google Search and partner sites.
主要广告类型
Main Ad Types
• 关键词搜索广告
• YouTube视频广告
• Gmail邮箱广告
• 网盟图文展示广告
• Shopping购物广告
• Search ads
• YouTube video ads
• Gmail ads
• Display network ads
• Shopping ads
外贸B2B和跨境电商B2C主要使用关键词搜索广告和Shopping广告，效果最佳。
B2B foreign trade and B2C cross-border e-commerce mainly use Search ads and Shopping ads for optimal results.
如何开通谷歌广告账户？
How to open a Google Ads account?
1. 自助在线开通
进入谷歌广告后台注册，绑定信用卡即可（适合有一定经验的用户）
1. Self-service online
Register in Google Ads backend and bind a credit card (for experienced users)
2. 通过官方认证代理商
谷歌在国内有多家授权代理商，可协助开通企业账户并提供全程优化服务。
2. Through official certified partners
Google has multiple authorized partners in China to help open business accounts and provide optimization services.
如需了解更多谷歌推广技巧，欢迎咨询专业优化师！
For more Google Ads tips, feel free to consult professional optimizers!
