为什么Google要做推广员？广告优化师的成长经验分享
为什么Google要做推广员？广告优化师的成长经验分享
Why Does Google Need Promoters? A Digital Marketer's Career Journey
作者/Author: 安安Ann
【前言/Introduction】
我本来不打算公开分享这些个人经历，但在朋友鼓励下决定写下这篇文章，希望能帮助对广告优化行业感到迷茫的新人。
I initially hesitated to share these personal experiences publicly, but with friends' encouragement, I decided to write this article hoping to help newcomers who feel lost in the advertising optimization industry.
【职业起点/Career Beginning】
2017年实习时接触广告优化工作，最初对行业认知有限，因留学背景被安排到出海部门。
I first encountered ad optimization during my 2017 internship, with limited industry knowledge initially, and was assigned to the overseas department due to my study abroad background.
关键转折点/Key Turning Point:
从商务转岗优化师，发现对数据分析更感兴趣，这段商务经历为后续工作打下重要基础。
Transitioning from business to optimization, I discovered a greater interest in data analysis, with this business experience laying an important foundation for subsequent work.
【优化师工作内容/Ad Optimizer Responsibilities】
不同公司对优化师职责划分不同，主要分为平台专精型(乙方常见)和全平台型(甲方常见)。
Different companies divide optimizer responsibilities differently, mainly categorized into platform-specialized (common in agencies) and full-platform (common in advertisers).
【给新人的6点建议/6 Tips for Newcomers】
- 实践优先/Practice First: 大项目经验能加速成长
Big project experience accelerates growth - 多平台经验/Multi-platform: 不只Facebook/Google，拓展Twitter/TikTok等
Not just Facebook/Google, expand to Twitter/TikTok etc. - 多产品类型/Diverse Products: 电商和应用程序两大方向
E-commerce and applications as two main directions - 英语能力/English: 非必须但能加分
Not mandatory but adds value - 技术技能/Tech Skills: 精通Excel和PPT
Proficiency in Excel and PPT - 心理素质/Mental Toughness: 应对数据波动的压力
Coping with data fluctuation pressures
【压力管理/Stress Management】
通过运动和阅读保持心理平衡，6年运动习惯和每周一本书的阅读量帮助维持良好状态。
Maintaining mental balance through exercise and reading, with 6 years of exercise habits and one book per week helping sustain good condition.
【为什么Google需要推广员/Why Google Needs Promoters】
即使是Google这样的科技巨头，也需要专业优化师来：
Even a tech giant like Google needs professional optimizers to:
- 帮助广告主最大化广告效果
Help advertisers maximize ad performance - 优化复杂的广告算法和竞价系统
Optimize complex ad algorithms and bidding systems - 提供本地化市场洞察
Provide localized market insights
【行业前景/Industry Outlook】
随着跨境电商和海外营销需求增长，广告优化师岗位将持续重要，但需要不断学习新平台和新技术。
With the growth of cross-border e-commerce and overseas marketing needs, ad optimizer positions will remain important, but require continuous learning of new platforms and technologies.
作者更新计划/Author's Update Plan: 每周两篇文章(专业+资讯)，平衡工作与写作时间。
Two articles weekly (professional + news), balancing work and writing time.
