权威的留痕推广:做谷歌竞价推广的技巧与石门红茶获评全国重点产区
喜讯!石门红茶获评全国"红茶重点产区"
Great News! Shimen Black Tea Recognized as National "Key Black Tea Production Area"
来源:【湖南日报】湖南日报·新湖南客户端5月17日讯(通讯员 黄飞)5月16日至18日,全国2023红茶大会在云南临沧市凤庆县召开。石门县被中国茶叶流通协会评为全国"红茶重点产区",全国10地入选,湖南省仅石门入选。
Source: [Hunan Daily] According to Hunan Daily·New Hunan Client on May 17th (Correspondent Huang Fei), the National 2023 Black Tea Conference was held in Fengqing County, Lincang City, Yunnan from May 16th to 18th. Shimen County was recognized as a national "Key Black Tea Production Area" by China Tea Marketing Association, being one of only 10 regions nationwide and the sole representative from Hunan Province.
石门红茶的历史与文化底蕴
Historical and Cultural Heritage of Shimen Black Tea
石门位于"宜红"发源地,红茶文化底蕴厚重。石门县志记载,1884年广东茶商卢次伦从祁门聘请技师在宜沙古镇(现壶瓶山镇)设"泰和合"茶庄制作收购红茶,沿水路经津市运汉口出口英、法、俄、美诸国。
Shimen is the birthplace of "Yihong" black tea with profound cultural heritage. According to Shimen County records, in 1884, Guangdong tea merchant Lu Cilun hired technicians from Qimen to establish "Taihehe" tea house in Yisha Ancient Town (now Hupingshan Town) to produce and purchase black tea, which was then exported to Britain, France, Russia and the United States via waterways through Jinshi to Hankou.
石门红茶的品质与荣誉
Quality and Honors of Shimen Black Tea
"石门红茶"以"冷后浑"闻名(茶汤冷却后出现浅褐色或橙色乳状的浑浊现象,为优质红茶象征之一),全县产量上万吨,是"湖南红茶""常德红茶"中的名优精品代表。
"Shimen Black Tea" is famous for its "creaming down" characteristic (a phenomenon where the tea turns cloudy with light brown or orange emulsion after cooling, a hallmark of premium black tea). With an annual output of over 10,000 tons, it represents the finest quality of "Hunan Black Tea" and "Changde Black Tea".
据考证,其曾作为"湖红"参加1915年巴拿马世博会展销并获优质奖,1951年获外贸系统全国工夫红茶评比金奖,1986年获商业部、湖南省评比优质奖,2010-2022年曾30多次分获"中茶杯、中绿杯、国饮杯、潇湘杯"金奖和特等奖,"石门怡红"获第四届国际(北京)茶博会金奖。
Historical records show it participated as "Huhong" in the 1915 Panama World Expo and won a quality award. It received the gold medal in the 1951 National Gongfu Black Tea Competition by the foreign trade system, the quality award from the Ministry of Commerce and Hunan Province in 1986, and over 30 gold and special awards in various national tea competitions between 2010-2022. "Shimen Yihong" won gold at the 4th International (Beijing) Tea Expo.
石门红茶的生产工艺与特色
Production Process and Characteristics of Shimen Black Tea
"石门红茶"产于中国有机茶之乡、中国名茶之乡——石门环壶瓶山国家级自然保护区及周边区域,茶区位于神奇的北纬30°。制茶采用"萎凋、揉捻、发酵、干燥"四道主要工序,手工与机械相结合精心加工而成。
"Shimen Black Tea" is produced in the Hupingshan National Nature Reserve and surrounding areas of Shimen - known as China's Organic Tea Town and Famous Tea Town, located along the magical 30°N latitude. The production follows four key processes: withering, rolling, fermentation, and drying, combining traditional craftsmanship with modern techniques.
外形紧细乌润,金毫披露,内质鲜甜郁长,汤色红艳,滋味浓醇回甘,叶底红嫩匀整,拥有"头泡二泡香高味醇,三泡四泡香甜甘爽"的独特风格,为红茶上品。
The tea features tight, slender dark leaves with golden tips, offering fresh sweetness and lasting aroma. The bright red liquor delivers rich, mellow flavor with sweet aftertaste, while the infused leaves show tender, even red color. Its unique character presents "high aroma and full flavor in first two infusions, sweet and refreshing taste in third and fourth infusions", making it a premium black tea.
谷歌竞价推广技巧分享
Google Ads Promotion Techniques
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本文来自【湖南日报】,仅代表作者观点。全国党媒信息公共平台提供信息发布传播服务。ID:jrtt
This article is from [Hunan Daily] and represents the author's views only. The National Party Media Information Public Platform provides information distribution services. ID: jrtt
