男士穿戴潮品商机涌动，跨境电商SHEIN"挖掘"时尚新蓝海
深圳智能手表卖家在SHEIN平台创造销售奇迹
"表盘宽度1.5英尺、长度1.77英尺，厚度0.45英尺，5种颜色，超过12个使用功能" - 这是深圳卖家邹海在SHEIN平台上架的智能手表产品描述。通过精心制作的短视频和10张精美图片，邹海成功展示了产品的多功能性，包括通话短信、运动模式、健康监测等。
Shenzhen smart watch seller creates sales miracle on SHEIN platform
"Dial width 1.5 feet, length 1.77 feet, thickness 0.45 feet, 5 colors, over 12 functions" - This is the product description of a smart watch listed by Shenzhen seller Zou Hai on SHEIN. Through carefully produced short videos and 10 exquisite pictures, Zou successfully demonstrated the product's multifunctionality including call/SMS, sports modes, health monitoring, etc.
深圳钟表产业带借力跨境电商腾飞
深圳作为全球钟表产业重要基地，产量占中国53%、全球42%。"时间谷"聚集了大量钟表企业，在智能手表等核心领域持续创新。跨境电商平台为深圳手表开辟了新销路，有同行企业单款运动手表月销4700多单，创收82万元。
Shenzhen watch industry belt takes off with cross-border e-commerce
As a global hub for watch manufacturing, Shenzhen accounts for 53% of China's and 42% of global production. The "Time Valley" clusters numerous watch enterprises innovating in smart watches and other core areas. Cross-border platforms have opened new sales channels, with one company selling 4,700+ units of a sports watch model in a month, generating 820,000 yuan revenue.
男士消费市场潜力巨大
从公路自行车到电竞产品，男士热门单品全球销售翻倍增长。SHEIN已开设男士专区，度假风、休闲风等品质男装及配饰热销，不少单品周销千余件。数据显示，男士配件GMV连续两月环比增长超200%。
Huge potential in men's consumption market
From road bikes to gaming products, sales of popular men's items have doubled globally. SHEIN has launched a men's section where vacation-style, casual-style apparel and accessories sell well, with many items selling 1,000+ units weekly. Data shows men's accessories GMV grew over 200% month-on-month for two consecutive months.
跨境电商持续增长，服饰鞋包领跑
海关数据显示，2024年前三季度我国跨境电商进出口1.88万亿元，同比增长11.5%。服饰鞋包首饰占跨境出口27.3%，成为最热销品类。SHEIN对年轻时尚消费圈的拓展为产业带卖家带来新机遇。
Cross-border e-commerce continues growth, apparel and accessories lead
Customs data shows China's cross-border e-commerce import/export reached 1.88 trillion yuan in first three quarters of 2024, up 11.5% year-on-year. Apparel, footwear and accessories accounted for 27.3% of exports, becoming the hottest category. SHEIN's expansion in youth fashion brings new opportunities for industrial belt sellers.
男士时尚消费呈现多元化趋势
从渔具、音响到时装、配饰，男士购物围绕兴趣展开并具社交属性。SHEIN数据显示，衣服鞋子、电子产品、娱乐用品是男士消费前三类。职场男士也重视手表、领带等专业形象单品。男性珠宝首饰市场同样蓬勃发展。
Diversification trend in men's fashion consumption
From fishing gear and audio equipment to fashion and accessories, men's shopping revolves around hobbies with social attributes. SHEIN data shows apparel, electronics and entertainment products are top three categories. Working men also value professional image items like watches and ties. The men's jewelry market is also thriving.
