深圳外贸推广经验：独立站+谷歌广告低成本获客实战指南

深圳外贸推广经验：独立站+谷歌广告低成本获客实战指南

Shenzhen Foreign Trade Promotion Guide: Low-Cost Customer Acquisition with Independent Sites + Google Ads

核心观点：本文以外贸B2B为例，分享如何通过独立站+谷歌广告组合策略，精准测试产品市场潜力。

Key Insight: This article takes B2B foreign trade as an example to share how to accurately test product market potential through independent site + Google Ads combination strategy.

一、外贸独立站基础建设

1. Basic Construction of Foreign Trade Independent Sites

1. 网站是广告投放的基础
投放广告的目的是让潜在客户通过网站了解你并发送询盘。
1. Website is the foundation of advertising
The purpose of advertising is to let potential customers learn about you through the website and send inquiries.

二、关键词测试方法论

2. Keyword Testing Methodology

2. 确定测试关键词
以"led light china"为例（月搜索量880次），搜索量为0的关键词不值得投放。
2. Determine test keywords
Take "led light china" as an example (880 monthly searches), keywords with 0 search volume are not worth investing in.

3. 谷歌广告设置要点
• 测试关键词选择
• 设置3元/点击均价
• 充值2000元测试预算
• 设置单日限额和落地页
3. Key points of Google Ads setup
• Test keyword selection
• Set average price of 3 yuan/click
• Recharge 2000 yuan test budget
• Set daily limit and landing page

三、转化率优化关键

3. Key to Conversion Rate Optimization

4. 转化率核心要素
√ 关键词意图与网站内容匹配
√ 合理的广告出价策略
× 关键词与内容不匹配=有流量无询盘
4. Core elements of conversion rate
√ Keyword intent matches website content
√ Reasonable advertising bidding strategy
× Keyword and content mismatch = traffic but no inquiries

5. 网站质量差异对比
相同关键词下：
A站100访问→10询盘
B站100访问→1询盘
⇒ 需要诊断网站问题
5. Website quality comparison
Same keywords:
Site A 100 visits → 10 inquiries
Site B 100 visits → 1 inquiry
⇒ Need to diagnose website issues

专家建议：建议新用户先从2000元测试预算开始，逐步优化投放策略。
Expert advice: It is recommended that new users start with a 2000 yuan test budget and gradually optimize the delivery strategy.