梧州六堡茶北京品鉴会圆满落幕 千年茶香开启全球市场新篇章
北京，2023年6月10日 —— 由广西梧州市人民政府主办的"千年六堡、岁月茶香"品鉴会在北京西苑饭店隆重举行。本次活动作为2023北京国际茶业展的重要配套活动，吸引了中国茶叶流通协会、北京市西城区政府等百余位政商界代表出席。
Beijing, June 10, 2023 — The "Millennial Liubao, Timeless Tea Aroma" tasting event, hosted by the Wuzhou Municipal Government of Guangxi, was grandly held at the Beijing Xiyuan Hotel. As an important supporting event of the 2023 Beijing International Tea Expo, it attracted over a hundred representatives from government and business circles, including the China Tea Marketing Association and the Beijing Xicheng District Government.
【品牌价值突破44亿】 最新评估显示，"梧州六堡茶"区域公用品牌价值达44.03亿元，同比增长6.39亿元，稳居广西茶叶品牌榜首，并入选"2023最具品牌发展力三大品牌"。
[Brand Value Exceeds 4.4 Billion Yuan] The latest evaluation shows that the "Wuzhou Liubao Tea" regional public brand value reached 4.403 billion yuan, a year-on-year increase of 639 million yuan, firmly ranking first among Guangxi tea brands and being selected as one of the "Top Three Brands with Most Development Potential in 2023".
活动现场，国家级非遗传承人韦洁群带领三位制茶大师展示了四款特色六堡茶，让与会嘉宾亲身感受这款千年名茶独特的"红、浓、陈、醇"品质特征和槟榔香气。
At the event, national intangible cultural heritage inheritor Wei Jiequn and three tea masters presented four distinctive Liubao teas, allowing participants to experience firsthand the unique "red, rich, aged, and mellow" quality characteristics and betel nut aroma of this millennial famous tea.
全产业链发展策略：梧州市以"三原优势"（原产地、原种茶、原工艺）为核心，构建从茶园到茶杯的完整产业链。目前已建成近30万亩茶园，年产量超3万吨，培育SC认证茶企112家，综合产值突破160亿元。
Whole Industry Chain Development Strategy: Wuzhou City takes the "Three Original Advantages" (original production area, original tea varieties, original craftsmanship) as the core to build a complete industrial chain from tea garden to teacup. Currently, nearly 300,000 mu of tea gardens have been established, with an annual output exceeding 30,000 tons, cultivating 112 SC-certified tea enterprises, and the comprehensive output value exceeding 16 billion yuan.
【科技创新驱动】 梧州市与刘仲华院士团队合作，实施31项科技项目，建立广西六堡茶工程技术研究中心，完成18项地方标准和24项团体标准制定，实现全流程标准化生产。
[Technology Innovation Driven] Wuzhou City has cooperated with the academician Liu Zhonghua's team to implement 31 technology projects, establish the Guangxi Liubao Tea Engineering Technology Research Center, complete the formulation of 18 local standards and 24 group standards, achieving standardized production throughout the entire process.
值得一提的是，六堡茶数字化平台近期正式上线，通过"茶船古道·溯源销售一体码"实现产品全生命周期管理，支持"一扫六可"功能（交易、溯源、质控、可视化、服务、文化），为产业数字化转型提供强力支撑。
It is worth mentioning that the Liubao Tea Digital Platform was recently officially launched. Through the "Tea Boat Ancient Road·Traceability and Sales Integrated Code", it achieves full lifecycle management of products and supports "six functions with one scan" (transaction, traceability, quality control, visualization, service, culture), providing strong support for the digital transformation of the industry.
梧州市副市长范洪亮表示："我们将继续推动六堡茶产业高质量发展，力争2023年综合产值突破200亿元，让这款承载千年文化的健康茶饮走向更广阔的国际市场。"
Wuzhou Deputy Mayor Fan Hongliang stated: "We will continue to promote the high-quality development of the Liubao tea industry, striving to exceed 20 billion yuan in comprehensive output value in 2023, and let this healthy tea drink carrying millennial culture move towards broader international markets."
全球市场拓展：除传统的两广、港澳和东南亚市场外，六堡茶现已成功进入北京、上海、浙江等高端市场。2019-2022年间，产品价格年均增长20%-30%，企业销售额年均增幅超20%，展现出强劲的市场潜力。
Global Market Expansion: In addition to the traditional markets in Guangdong, Guangxi, Hong Kong, Macao and Southeast Asia, Liubao tea has now successfully entered high-end markets such as Beijing, Shanghai and Zhejiang. From 2019 to 2022, product prices increased by 20%-30% annually, and corporate sales grew by more than 20% annually, demonstrating strong market potential.
本次北京品鉴会的成功举办，标志着六堡茶在拓展北方市场上取得重要突破，为"茶船古道"文化品牌注入了新的活力。梧州市计划继续组织企业参加新加坡、马来西亚等国际展会，推动六堡茶深度融入"一带一路"建设。
The successful holding of this Beijing tasting event marks an important breakthrough for Liubao tea in expanding the northern market and injects new vitality into the "Tea Boat Ancient Road" cultural brand. Wuzhou City plans to continue organizing enterprises to participate in international exhibitions such as Singapore and Malaysia, promoting the deep integration of Liubao tea into the "Belt and Road" construction.
