谷歌留痕：普通人如何通过跨境电商与谷歌竞价推广赚钱？

谷歌留痕：普通人如何通过跨境电商与谷歌竞价推广赚钱？

Google Trace: How Ordinary People Make Money Through Cross-Border E-Commerce and Google Ads

外贸的第一步是什么？选择平台还是市场定位？

What's the first step in foreign trade? Choosing a platform or market positioning?

在知乎上，有人提问："评价好的普通人做跨境电商，谷歌竞价怎样推广赚钱的？外贸的第一步是什么？一般选什么平台？"这个问题引发了许多讨论。

On Zhihu, someone asked: "How can ordinary people with good reviews make money through cross-border e-commerce and Google Ads? What's the first step in foreign trade? Which platform should I choose?" This question has sparked many discussions.

中秋节前，我去附近一家公司面试外贸业务员职位。这家公司主要运营阿里巴巴国际站，是第一年做外贸。面试过程中，我发现面试官缺乏自主拓客的经验，甚至不知道如何找到目标客户的邮箱。

Before the Mid-Autumn Festival, I interviewed for a foreign trade sales position at a nearby company. This company mainly operates on Alibaba International Station and is in its first year of foreign trade. During the interview, I found that the interviewer lacked experience in independently developing customers and didn't even know how to find target customers' email addresses.

为什么外贸新手不应该过度依赖平台？

Why shouldn't foreign trade beginners rely too much on platforms?

当前的外贸趋势是去平台化。如果你刚开始做外贸就只考虑平台，说明你还没有具备最基本的业务能力。十年前，优先考虑平台或许可行，但在今天，没有经验的情况下依赖平台，效果往往不理想。

The current trend in foreign trade is de-platformization. If you only consider platforms when starting out in foreign trade, it shows you don't have the most basic business capabilities. Ten years ago, prioritizing platforms might have worked, but today, relying on platforms without experience often yields poor results.

谷歌留痕：外贸成功的关键在于选品和自主拓客

Google Trace: The key to success in foreign trade lies in product selection and independent customer development

做外贸的第一步不是选择平台，而是确定你的市场和客户在哪里。很多人因为原有业务遇到瓶颈才转向外贸，但如果继续沿用老方法，瓶颈依然存在。

The first step in foreign trade isn't choosing a platform, but determining where your market and customers are. Many people turn to foreign trade because their original business has hit a bottleneck, but if they continue using old methods, the bottleneck remains.

选品不能基于亲戚朋友的推荐或成功案例，这样只会让你陷入同质化竞争。选品后，自主拓客才是关键。单纯依赖外贸平台接单，成功率可能还不如买彩票。

Product selection shouldn't be based on recommendations from relatives and friends or success stories, as this will only lead you into homogeneous competition. After selecting products, independent customer development is key. Relying solely on foreign trade platforms to get orders may have a lower success rate than buying lottery tickets.

如何利用谷歌留痕技术提升外贸推广效果？

How to use Google Trace technology to improve foreign trade promotion results?

1. 通过谷歌竞价广告精准定位目标客户群体

1. Precisely target customer groups through Google Ads

2. 利用谷歌SEO优化提升网站自然排名

2. Use Google SEO optimization to improve website organic rankings

3. 分析谷歌留痕数据优化广告投放策略

3. Analyze Google Trace data to optimize advertising strategies

4. 建立专业的独立站，摆脱对平台的依赖

4. Build a professional independent website to break free from platform dependence

记住，成功的外贸业务需要谷歌留痕技术与自主拓客能力的结合。不要被传统思维束缚，要勇于尝试新的营销方式。

Remember, successful foreign trade requires a combination of Google Trace technology and independent customer development capabilities. Don't be bound by traditional thinking, be brave to try new marketing methods.