宠物清洁用品市场趋势：如何科学护理宠物健康
宠物清洁用品市场趋势：如何科学护理宠物健康
Pet Cleaning Market Trends: How to Care for Pets Scientifically
随着宠物经济的蓬勃发展，中国宠物市场规模持续扩大。2022年数据显示，中国养宠家庭已突破9800万户，预计2024年宠物消费规模将超过3000亿元。在这样的市场背景下，宠物清洁护理成为宠物主最关注的领域之一。
With the booming pet economy, China's pet market continues to expand.Data from 2022 shows that pet-owning households in China have exceeded 98 million, with pet consumption expected to surpass 300 billion yuan by 2024. In this market context, pet cleaning and care has become one of the most concerned areas for pet owners.
一、宠物清洁市场概况 | Pet Cleaning Market Overview
中国宠物市场主要分为四大板块：宠物食品、宠物医疗、宠物用品和宠物服务。其中宠物清洁用品市场竞争尤为激烈，前20大品牌的市场声量持续上升。
China's pet market is mainly divided into four sectors: pet food, pet healthcare, pet supplies and pet services. Among them, the pet cleaning products market is particularly competitive, with the market voice of the top 20 brands continuing to rise.
二、核心清洁产品分析 | Core Cleaning Product Analysis
1. 宠物厕所清洁 | Pet Toilet Cleaning
猫砂产品不断创新，矿砂和豆腐砂最受欢迎。除臭功能是关键，许多产品添加小苏打、活性炭等成分。
Cat litter products continue to innovate, with mineral and tofu litters being the most popular. Deodorizing function is key, with many products adding ingredients like baking soda and activated charcoal.
2. 身体清洁护理 | Body Cleaning Care
根据宠物毛发类型选择洗护产品：
- 长毛宠物：需要蓬松柔顺效果
- 中毛宠物：注重保湿防脱
- 短毛宠物：需控制油脂分泌
Choose cleaning products based on pet hair type:
- Long-haired pets: Need fluffy and smooth effects
- Medium-haired pets: Focus on moisturizing and anti-shedding
- Short-haired pets: Need oil control
三、新兴市场趋势 | Emerging Market Trends
1. 多功能产品 | Multi-functional Products
集清洁、抑菌、护毛、除臭于一体，市场讨论量同比增长501%。
Combining cleaning, antibacterial, hair care and deodorizing functions, market discussion increased by 501% year-on-year.
2. 免洗产品 | No-rinse Products
包括湿巾和手套等，2024年前三季度销售额超6000万元。
Including wipes and gloves, sales exceeded 60 million yuan in the first three quarters of 2024.
3. 智能产品 | Smart Products
智能猫砂盆和烘干机逐渐流行，预计2032年市场规模达350亿美元。
Smart litter boxes and dryers are becoming popular, with market size expected to reach $35 billion by 2032.
科学养宠理念的普及，推动着宠物清洁产品向更专业、更人性化的方向发展。无论是传统产品还是新兴智能产品，最终目的都是让宠物更健康、主人更省心。
The popularization of scientific pet care concepts is driving pet cleaning products towards more professional and user-friendly development. Whether traditional products or emerging smart products, the ultimate goal is to make pets healthier and owners more worry-free.
数据来源：艺恩2024年宠物清洁用品趋势洞察报告
Data source: EntGroup 2024 Pet Cleaning Products Trend Insight Report
