为什么谷歌推广进不去了？亚马逊品牌收购7大关键问题解答
（图片来源：图虫创意） Compared to the booming Amazon brand acquisition market in 2021, 2022 has seen a more conservative and consolidating trend. （Image source: Tuchong Creative） Compared to the booming Amazon brand acquisition market in 2021, 2022 has seen a more conservative and consolidating trend.
品牌主出售意愿不减，但品牌聚合商的收购行为更加理性。Brand owners' willingness to sell remains strong, but brand aggregators have become more rational in their acquisition approaches.
宏观市场低迷 和融资成本提升推动了市场对低风险标的的青睐。 Macroeconomic downturn and rising financing costs have increased market preference for low-risk targets.
亚马逊品牌收购7问7答 | 7 Q&A About Amazon Brand Acquisition
问：品牌收购和店铺收购一样吗？
Q: Is brand acquisition the same as store acquisition?
答：完全不一样! 品牌收购是以品牌为核心的资产收购。
A: Completely different! Brand acquisition focuses on brand-centric assets.
关键区别：
Key differences:
- 收购标的物不同：账号收购只是账号，品牌收购包含商标、专利等
Different targets: Store acquisition is just accounts, brand acquisition includes trademarks, patents, etc. - 估值差异巨大：账号收购几千到几十万，品牌收购可达几千万美金
Vast valuation difference: Store acquisition ranges thousands to hundreds of thousands RMB, brand acquisition can reach tens of millions USD
问：可以只收购单个Listing吗？
Q: Can you acquire just a single listing?
答：可以单个或全部收购。其他品牌Listing可通过迁移或授权方式处理。
A: Both options are available. Other brand listings can be handled through migration or authorization.
问：店铺注册信息会被买断吗？
Q: Will store registration information be acquired?
答：不会收购公司或个人注册信息，但会变更店铺后台信息。
A: No, but we will update store backend information.
问：出售后还能卖同类产品吗？
Q: Can I sell similar products after acquisition?
答：未经授权使用已出售商标属于侵权。
A: Unauthorized use of sold trademarks constitutes infringement.
问：运输中的库存如何处理？
Q: How is in-transit inventory handled?
答：包含在收购范围内，定价由双方商议。
A: Included in acquisition, pricing negotiated.
问：品牌增长后有分红吗？
Q: Are there dividends if the brand grows?
答：可协商长期分红条款，鼓励参与品牌运营。
A: Long-term dividend clauses can be negotiated.
问：FBM比例影响估值吗？
Q: Does FBM ratio affect valuation?
答：估值主要看净利润，但更青睐FBA为主的品牌。
A: Valuation mainly based on net profit, but prefer FBA-dominant brands.
如果您有品牌出售计划，欢迎联系我们！
Contact us if you have a brand to sell!
