2023年Q4跨境电商行业报告：亚马逊卖家增长65%，Temu进军泰国市场

2023年Q4跨境电商行业报告：亚马逊卖家增长65%，Temu进军泰国市场

Cross-Border E-Commerce Industry Report Q4 2023: Amazon Sellers Grow 65%, Temu Expands to Thailand

1. 亚马逊第三方卖家单量同比激增65%

1. Amazon Third-Party Seller Orders Surge 65% YoY

仓储管理服务商Extensiv最新数据显示，2023年第四季度亚马逊第三方卖家订单量同比增长65%，远超Shopify 19%的增长率。这表明亚马逊平台仍是全球跨境电商卖家的首选阵地。

Warehouse management service Extensiv reveals Amazon third-party seller orders grew 65% YoY in Q4 2023, significantly outpacing Shopify's 19% growth. This confirms Amazon remains the top choice for global cross-border sellers.

2. Temu即将进军泰国电商市场

2. Temu Set to Enter Thailand E-Commerce Market

泰国电商协会主席证实，Temu已开始接触当地行业人士，预计2024年将正式进入泰国市场。这将对Lazada和Shopee等现有平台形成强力挑战，同时也为卖家和消费者带来新机遇。

Thailand E-Commerce Association confirms Temu has begun contacting local industry players, with expected market entry in 2024. This will challenge incumbents like Lazada and Shopee while creating new opportunities.

3. 美客多墨西哥站2023年畅销品类

3. Mercado Libre Mexico's 2023 Top-Selling Categories

电子产品、家居家具和美容护理位列前三，运动鞋和耳机成为最受欢迎单品。这些数据为跨境电商卖家选品提供了重要参考。

Electronics, home furnishings and beauty care topped the list, with sneakers and headphones being bestsellers. These insights are valuable for cross-border sellers' product selection.

4. 跨境电商行业关键数据

4. Key Cross-Border E-Commerce Data

2023年我国跨境电商出口增长19.6%至1.83万亿元，深圳机场跨境电商业务实现两位数增长。行业持续保持强劲发展势头，成为外贸增长新引擎。

China's cross-border e-commerce exports grew 19.6% to 1.83 trillion yuan in 2023, with Shenzhen Airport's business seeing double-digit growth. The sector remains a key driver of foreign trade growth.

5. 物流与运营动态

5. Logistics & Operations Updates

• 红海危机致中欧航线成本暴涨4倍至4000美元/集装箱
• eBay美国站更新USPS费率
• 阿里国际站召回存在安全隐患商品

• Red Sea crisis caused China-Europe shipping costs to quadruple to $4,000/container
• eBay US updated USPS rates
• Alibaba.com recalled unsafe products

6. 市场趋势观察

6. Market Trend Watch

英国寒潮带动保暖用品搜索量激增1153%，TikTok测试AI歌曲生成功能。这些新兴趋势值得跨境电商从业者密切关注。

UK cold snap drove searches for heating products up 1,153%, while TikTok tests AI song generation. These emerging trends merit close attention.