谷歌广告预算管理指南：每日预算与共享预算策略
评价好的SEO与谷歌推广前景 | Evaluating Quality SEO and Google Ads Potential
在数字营销领域，优质的SEO策略与谷歌广告推广始终是企业获取流量的重要渠道。随着算法更新和市场竞争加剧，谷歌推广仍然具有显著的前景，特别是当与精准的预算管理相结合时。
In the digital marketing field, quality SEO strategies and Google Ads remain crucial channels for traffic acquisition. With algorithm updates and market competition, Google Ads continues to show significant potential, especially when combined with precise budget management.
谷歌广告开户与代运营 | Google Ads Account Setup and Managed Services
在开始谷歌广告投放前，必须明确两个核心问题：
1. 广告预期达成的效果
2. 可投入的广告预算金额
Before launching Google Ads campaigns, two core questions must be addressed:
1. Expected campaign outcomes
2. Available advertising budget
一、每日广告预算策略 | Daily Budget Strategy
这是最传统的谷歌广告预算管理方式，具有以下特点：
• 适用于新启动的广告系列
• 可灵活调整每日支出
• 需要单独管理每个广告预算
This is the most traditional Google Ads budgeting approach with these features:
• Ideal for newly launched campaigns
• Allows flexible daily adjustments
• Requires individual budget management
二、共享预算策略 | Shared Budget Strategy
当广告数量增多时，共享预算能显著简化管理流程：
• 通过"工具与设置→共享库"创建
• 支持跨广告系列预算分配
• 可能产生预算"争夺"现象
When managing multiple campaigns, shared budgets can simplify processes:
• Created via "Tools & Settings → Shared Library"
• Enables cross-campaign budget allocation
• May cause budget "competition" between campaigns
专业建议：新账户建议从每日预算开始，当广告系列超过5个时再考虑共享预算。定期分析广告效果数据是优化预算分配的关键。
Expert Tip: New accounts should start with daily budgets, considering shared budgets only when managing 5+ campaigns. Regular performance analysis is key to budget optimization.
