多渠道SEM竞价推广效果分析：谷歌竞价推广效果与APP广告投放实战经验
多渠道SEM竞价推广效果分析：谷歌竞价推广效果与APP广告投放实战经验
Multi-channel SEM Bidding Promotion Analysis: Google Ads Performance & APP Advertising Practical Experience
在移动应用推广领域，SEM竞价推广已成为获取用户的重要手段。本文将分享嘎嘎APP在广点通、神马搜索、今日头条等多个平台的广告投放效果，以及谷歌竞价推广的实际体验。
In the field of mobile app promotion, SEM bidding has become an important means to acquire users. This article shares the advertising performance of Gaga APP on platforms like Guangdiantong, Shenma Search, and Toutiao, as well as the practical experience with Google Ads.
网盟&CPA广告效果分析
Network Alliance & CPA Advertising Performance Analysis
效果评级：★★☆☆☆ | 注册成本：1.5-5元
网盟按A结算的方式已广为人知，这种方式更适合已融资的APP快速烧钱获取用户量，但用户质量较差。
Rating: ★★☆☆☆ | Registration cost: 1.5-5 RMB
The network alliance's A settlement method is well known. This method is more suitable for funded APPs to quickly burn money to acquire users, but the user quality is poor.
广点通广告效果
Guangdiantong Advertising Performance
效果评级：★★★☆☆ | 注册成本：5-10元
广点通改版后增加了多种创意广告文案，下载成本通常低于1元/个，但注册成本较高。
Rating: ★★★☆☆ | Registration cost: 5-10 RMB
After the revision, Guangdiantong added various creative ad copies. The download cost is usually less than 1 RMB per download, but the registration cost is higher.
应用商店广告效果
App Store Advertising Performance
CPT效果评级：★★☆☆☆ | 注册成本：5-20元
应用商店推荐位需要签年框，不适合小企业。部分商店存在虚假下载量问题。
CPT Rating: ★★☆☆☆ | Registration cost: 5-20 RMB
App store recommendation positions require annual contracts and are not suitable for small businesses. Some stores have fake download issues.
搜索引擎广告效果
Search Engine Advertising Performance
效果评级：★★☆☆☆
谷歌广告投放成本在7-15元左右，适合平衡国内外用户。神马搜索(UC浏览器默认搜索)正在测试中。
Rating: ★★☆☆☆
Google Ads cost is about 7-15 RMB, suitable for balancing domestic and foreign users. Shenma Search (UC Browser's default search) is being tested.
今日头条广告效果
Toutiao Advertising Performance
效果评级：★★★☆☆ | 注册成本：3-10元
整体效果不错，头条号是很好的宣传渠道，可通过文章做软广告。
Rating: ★★★☆☆ | Registration cost: 3-10 RMB
The overall effect is good. Toutiao accounts are great promotional channels for soft ads through articles.
WIFI万能钥匙广告效果
WIFI Master Key Advertising Performance
效果评级：★★★★☆ | 注册成本：6-13元
平台数据真实，但用户量较少。近期新增了banner广告形式。
Rating: ★★★★☆ | Registration cost: 6-13 RMB
The platform data is authentic but has a small user base. Recently added banner ads.
粉丝通广告教训
Fans Tong Advertising Lessons
效果评级：★☆☆☆☆ | 注册成本：10-20元
曝光量大但转化率极低，选择代理公司时要特别注意其运营技术。
Rating: ★☆☆☆☆ | Registration cost: 10-20 RMB
High exposure but extremely low conversion rate. Pay special attention to the operation technology when choosing an agency.
总结：不同渠道适合不同阶段的APP，谷歌竞价推广在获取国际用户方面表现稳定，但成本较高。建议根据产品特点和目标用户群体选择合适的推广组合。
Conclusion: Different channels suit APPs at different stages. Google Ads performs steadily in acquiring international users but at higher costs. It's recommended to choose the right promotion mix based on product features and target users.
