Google推广专家指南:如何通过SEO优化解决国际站流量骤降问题
背景分析 | Background Analysis
年后复工首日,我们遭遇了店铺TRO(临时限制令)下架危机。所有商品被强制下架,经过3天紧急修改后重新上架,但流量暴跌至原先的十分之一。
On the first workday after Chinese New Year, we faced a TRO (Temporary Restraining Order) takedown crisis. All products were forcibly removed, and after 3 days of emergency modifications, the traffic plummeted to one-tenth of the original level.
已尝试的补救措施 | Attempted Remedies
- 直通车广告投放 (Paid search ads)
- 每日粉丝通推送 (Daily fan communications)
- 自动客户EDM营销 (Automated EDM marketing)
- 产品折扣活动 (Product discount campaigns)
- 店铺优惠券设置 (Store coupon setup)
- WD活动参与 (WD campaign participation)
- 老客户再营销 (Existing customer remarketing)
- 保持每日上新 (Daily product refresh)
Google推广SEO优化建议 | Google Promotion SEO Suggestions
- 内容重建策略:被下架产品应视为新SKU,需重建SEO权重
Content Reconstruction: Delisted products should be treated as new SKUs needing SEO weight rebuilding - 外链建设:通过高质量外链加速权重恢复
Backlink Building: Accelerate recovery with premium backlinks - 社交媒体矩阵:建立跨平台社交传播网络
Social Media Matrix: Build cross-platform dissemination networks - Google广告组合:建议采用Search+Display+Discovery组合投放
Google Ads Portfolio: Recommend Search+Display+Discovery combo
泉州SEO推广公司特别提示 | Quanzhou SEO Company Advisory
TRO事件后需要90天观察期,建议同步开展独立站建设分散风险。
Post-TRO requires 90-day observation. We recommend developing independent websites to diversify risks.
欢迎同行交流更多Google推广方案,评论区开放讨论。
Welcome professionals to discuss more Google promotion solutions in comments.