最佳SOHO推广策略：如何高效开展谷歌竞价广告推广
外贸建站知识之——外贸网站的组成要素及其介绍
Foreign Trade Website Knowledge: Components and Introduction of Foreign Trade Websites
有不少外贸朋友对外贸建站不熟悉，今天就来讲下外贸建站的四大要点，让大家全面了解外贸建站。这里介绍外贸网站主要有哪些要素组成及其介绍。
Many foreign trade practitioners are unfamiliar with website construction. Today we'll explain the four key elements of foreign trade website building to give you a comprehensive understanding. This article introduces the main components of foreign trade websites and their descriptions.
一、域名 (Domain Name)
1. Domain Name
域名就是你网站的地址，即网址，客户输入域名就能打开你的网站。
A domain name is your website's address - the URL that customers enter to access your site.
1. 域名的组成和特点 (Domain Name Composition and Features)
（1）英文域名的组成：只能由0-9十个数字、A-Z 26个字母和中杠（-）组成
（1）English domain names can only consist of numbers 0-9, letters A-Z (case insensitive), and hyphens (-)
2. 域名注册原则 (Domain Registration Principles)
（1）优先选择.com后缀
（1）Prioritize .com extensions
（2）简短易记
（2）Short and memorable
（3）避免包含数字
（3）Avoid including numbers
二、空间/服务器 (Hosting/Server)
2. Hosting/Server
空间也叫服务器或主机等，是存储网站程序和资料的地方。
Hosting (also called server or web host) is where your website files and data are stored.
推荐选择 (Recommended Choices):
• 云服务器（阿里云，亚马逊云等）
• Cloud servers (Alibaba Cloud, AWS, etc.)
• 避免廉价虚拟主机
• Avoid cheap shared hosting
三、网站程序 (Website Platform)
3. Website Platform
B2B企业站 (B2B Business Websites):
• WordPress（适合专业人士）
• WordPress (for professionals)
• 定制PHP/ASP程序
• Custom PHP/ASP solutions
B2C零售站 (B2C E-commerce Websites):
• WooCommerce（小型站点）
• WooCommerce (for small stores)
• Magento/Shopify（中大型站点）
• Magento/Shopify (for medium/large stores)
四、谷歌竞价广告推广 (Google Ads Promotion)
4. Google Ads Promotion
效果最佳的SOHO推广策略 (Most Effective SOHO Promotion Strategies):
1. 精准关键词定位
1. Precise keyword targeting
2. 优化广告文案和着陆页
2. Optimize ad copy and landing pages
3. 设置合理的预算和出价策略
3. Set reasonable budgets and bidding strategies
4. 持续监控和优化广告表现
4. Continuous monitoring and optimization
更多外贸建站和谷歌推广知识，请访问www.syoseo.com
For more foreign trade website and Google Ads knowledge, visit www.syoseo.com
