Google竞价推广费用解析与SEO专业术语全指南
想在Google搜索中获得更好排名？ 首先需要掌握这些SEO专业术语！ 俗话说，隔行如隔山。SEO领域有着独特的专业语言体系，跨境营销人员必须熟悉这些术语才能有效开展推广工作。
Want better rankings on Google? You must master these SEO terms first! As the saying goes, different trades are separated as by mountains. The SEO field has its own unique professional language system that cross-border marketers must understand.
SEO优化核心术语 | Core SEO Terminology
SEO: 搜索引擎优化(Search Engine Optimization)
Domain: 域名(如.com/.org等后缀的网站地址) | Website domain name (e.g. .com/.org addresses)
Bot/Crawler: 搜索引擎爬虫(收集网站信息的程序) | Search engine bots (programs that collect website information)
Domain Authority: 域名权重(衡量网站权威性的指标) | Website authority measurement metric
Backlinks: 外链(其他网站指向你网站的链接) | External links from other websites
TKD: Title/Description/Keywords的简称(网页头部三大SEO元素) | Title/Description/Keywords (three key SEO elements)
电商运营关键指标 | E-commerce KPIs
GMV: 总成交额(Gross Merchandise Volume)
SKU: 库存量单位(Stock Keeping Unit)
AOV: 客单价(Average Order Value)
CR: 转化率(Conversion Rate)
LTV: 用户生命周期价值(Life Time Value)
Google广告相关工具 | Google Advertising Tools
GA: Google Analytics(网站分析工具) | Website analytics tool
GTM: Google Tag Manager(代码管理工具) | Code management tool
EDM: 邮件营销(E-mail Direct Marketing)
特别提示：要开通Ozon平台的Google竞价推广，首先需要注册Google Ads账户，设置合理的广告预算和投放策略，同时结合SEO优化提升自然搜索排名。
Important Note: To enable Google Ads for Ozon platform, first register a Google Ads account, set reasonable ad budget and strategy, while combining SEO optimization to improve organic rankings.
TigerLittle作为新兴的一站式供货平台，专门帮助中小企业拓展海外市场，通过展示供应商产品和服务，为商家创造更多国际贸易机会。
TigerLittle, as an emerging one-stop supply platform, specializes in helping SMEs expand overseas markets by showcasing supplier products and services to create more international trade opportunities.
