2023年Jumia非洲电商平台年度回顾与发展战略

2023年Jumia非洲电商平台年度回顾与发展战略

Jumia Africa E-commerce Platform 2023 Annual Review and Development Strategy

2023年Jumia平台取得显著增长 | Jumia Platform Achieved Significant Growth in 2023

2023年第三季度，Jumia平台在加纳、乌干达、塞内加尔等五个国家站点的实物商品GMV实现同比增长，这些国家贡献了平台49%的实物商品总GMV。Jumia Pay支付渗透率持续提升，第二季度至第三季度订单量增长11%。

In Q3 2023, Jumia achieved year-on-year growth in physical goods GMV across five country sites including Ghana, Uganda, and Senegal, contributing to 49% of the platform's total physical goods GMV. Jumia Pay's penetration rate continued to rise, with order volume increasing by 11% from Q2 to Q3.

热销品类分析 | Best-selling Categories Analysis

手机、电子产品、家居用品、时尚和美妆等品类持续位居Jumia各站点销售榜首，第三季度这些类目的平均订单金额同比提高，平台用户粘性和复购率不断增长。

Categories such as mobile phones, electronics, home goods, fashion, and beauty consistently topped sales charts across Jumia sites. The average order value for these categories increased year-on-year in Q3, with growing user stickiness and repurchase rates.

2023年战略关键词 | 2023 Strategic Keywords

Jumia将2023年的发展总结为四个关键词：沉淀、探索、定位、共赢。平台共举办13场卖家活动，覆盖广州、深圳、泉州和义乌等地，为近200位卖家提供定制化成长方案。

Jumia summarized its 2023 development with four keywords: consolidation, exploration, positioning, and win-win. The platform hosted 13 seller events covering Guangzhou, Shenzhen, Quanzhou, and Yiwu, providing customized growth solutions for nearly 200 sellers.

重要行业展会参与 | Key Industry Exhibition Participation

2023年Jumia受邀参加6场跨境电商重要展会，包括中国国际电子商务博览会、中国-非洲经贸博览会等，积极推动中非跨境电商贸易发展。

In 2023, Jumia was invited to participate in six major cross-border e-commerce exhibitions, including China International E-Commerce Expo and China-Africa Economic and Trade Expo, actively promoting cross-border e-commerce trade between China and Africa.

平台荣誉与认可 | Platform Honors and Recognition

Jumia入选《中国贸促会跨境电商重点联系企业名录》，并在非洲荣获"2023 OUTSTANDING CHINA-AFRICA ORGANISATION"奖项，彰显其在中非跨境电商领域的重要地位。

Jumia was included in the "CCPIT Key Contact Enterprises in Cross-border E-commerce" list and won the "2023 OUTSTANDING CHINA-AFRICA ORGANISATION" award in Africa, highlighting its important position in China-Africa cross-border e-commerce.

2024年展望 | 2024 Outlook

面对复杂多变的市场环境，Jumia将继续优化政策和完善服务体系，与卖家携手共创非洲电商市场的美好未来。

Facing a complex and changing market environment, Jumia will continue to optimize policies and improve service systems, working with sellers to create a bright future for Africa's e-commerce market.