亚马逊"无品牌"商标陷阱：Nologo关键词竟触发产品真实性审核？
亚马逊"无品牌"商标陷阱：Nologo关键词竟触发产品真实性审核？
Amazon's "No Brand" Trademark Trap: How Nologo Triggers Product Authenticity Review?
震惊行业的商标注册事件 | Shocking Trademark Registration Incident
上周，大量亚马逊卖家因在产品标题中使用"Nologo"一词遭遇店铺封禁。亚马逊客服回应称："因其他卖家已注册'nologo'商标"。这个本用于表示无品牌产品的常见词汇，如今竟成为侵权雷区。
Last week, numerous Amazon sellers faced store suspensions for using "Nologo" in product titles. Amazon客服 responded: "Because other sellers have registered 'nologo' as a trademark." This common term used to indicate unbranded products has now become a legal minefield.
▍真实性审核的致命后果 | Deadly Consequences of Authenticity Review
产品真实性审核（Product Authenticity Review）是亚马逊针对疑似售假行为的最严厉审查之一。一旦触发：
- 账户资金冻结
- FBA库存被扣留
- 申诉失败将导致永久封号
Product Authenticity Review is one of Amazon's most stringent inspections for suspected counterfeit sales. Once triggered:
- Account funds frozen
- FBA inventory withheld
- Permanent suspension if appeal fails
▍申诉必备文件清单 | Essential Documents for Appeal
1. 增值税发票：中国大陆供应商必须提供真实有效的增值税发票（过去365天内）
2. 完整授权链：非品牌所有者需提供全套供应链证明文件
3. 品牌注册证书：品牌所有者需提交商标注册证明
4. 供应商完整信息：包括名称、地址、联系方式等
1. VAT invoice: Mainland China suppliers must provide valid VAT invoices (within 365 days)
2. Complete authorization chain: Non-brand owners need full supply chain documentation
3. Brand registration certificate: Brand owners must submit trademark registration
4. Complete supplier information: Including name, address, contact details, etc.
▍紧急应对方案 | Emergency Response Plan
1. 立即删除所有Listing中的"Nologo"关键词（标题/五点描述/图片）
2. 检查其他可能被注册的通用词汇（如"generic"）
3. 考虑注册自有品牌（TM标即可申请品牌备案）
4. 使用"unbranded"等替代词汇需提前进行商标检索
1. Immediately remove all "Nologo" keywords from listings (title/bullet points/images)
2. Check other generic terms that may be registered (e.g. "generic")
3. Consider registering your own brand (TM mark can apply for Brand Registry)
4. Conduct trademark search before using alternatives like "unbranded"
SEO优化提示：本文包含高频搜索词 - 亚马逊真实性审核、Nologo侵权、商标注册陷阱、产品真实性申诉
SEO Tip: Contains high-search-volume keywords - Amazon authenticity review, Nologo infringement, Trademark registration trap, Product authenticity appeal
