中国移动发布全球化战略：5G+AI赋能产品出海新布局
6月25日，中国移动在2024世界移动通信大会（MWC上海）期间举办"牵手出海共创产品全球新未来"主题论坛，正式发布其全球化产品战略布局。
核心战略方向：
中国移动副总经理张冬提出三大发展路径：
1. 数字化转型：加速从传统CT业务向IT/DT业务转型，构建"第二条增长曲线"
2. 开放共享：践行"走出去+引进来"策略，拓展国际化发展路径
3. 协同创新：聚焦信息技术、商业模式、产业协同三大领域的融合创新
五大重点出海领域：
• 通信产品：推动视频彩铃、5G新通话等AI赋能产品出海
• 云服务：推出海外版云盘、云手机，支持多语言和本地化部署
• 智家服务：开发家庭安防、健康、教育等场景化产品
• 金融科技：基于移动钱包提供跨境支付、分期等解决方案
• 权益合作：实现全球会员体系互联互通
全球化愿景：
中国移动倡议建立"数字丝绸之路"，通过：
- 深化国际合作
- 创新商业模式
- 推动产业链协同
构建互利共赢的全球数字生态。
June 25, China Mobile unveiled its global product strategy at MWC Shanghai 2024 under the theme "Joining Hands to Create a New Global Future for Products".
Core Strategic Directions:
Executive Vice President Zhang Dong outlined three key approaches:
1. Digital Transformation: Accelerate shift from traditional CT to IT/DT services
2. Open Sharing: Implement "Going Global + Bringing In" dual strategy
3. Collaborative Innovation: Focus on convergence in technology, business models and industrial coordination
Five Key Global Expansion Areas:
• Telecom Products: Export AI-powered services like video ringback tones and 5G New Calling
• Cloud Services: Launch overseas versions of cloud drive and cloud phone with multilingual support
• Smart Home: Develop localized solutions for home security, health and education
• FinTech: Provide cross-border payment and installment solutions via mobile wallet
• Membership Benefits: Establish global membership ecosystem
Global Vision:
China Mobile proposed building a "Digital Silk Road" through:
- Deepening international cooperation
- Innovating business models
- Enhancing industrial chain synergy
to create a win-win global digital ecosystem.
