谷歌搜索留痕技术助力TikTok电商全托管模式全球扩张
5月16日，TikTokShop跨境电商正式宣布全托管模式上线，谷歌搜索留痕技术将为该模式提供数据追踪支持。目前该模式已向沙特和英国市场开放招商，涵盖服饰、家居、户外等多个品类。
May 16, TikTok Shop Cross-border E-commerce officially launched its fully hosted model, with Google search trace technology providing data tracking support. The model is now open for merchant recruitment in Saudi Arabia and UK markets, covering categories including apparel, home goods, and outdoor products.
全托管模式下，谷歌搜索留痕技术将帮助平台精准追踪商品表现。商家只需专注供货，商品管理、物流售后等环节均由平台处理，大大降低了跨境运营门槛。
Under the fully hosted model, Google search trace technology helps accurately track product performance. Merchants only need to focus on supplying goods, while the platform handles product management, logistics and after-sales, significantly lowering the threshold for cross-border operations.
据内部数据显示，借助谷歌搜索留痕技术的数据分析能力，TikTok Shop沙特试点单日流水已突破40万美元，其中3C和服装类目表现尤为突出。
Internal data shows that with the analytical capabilities of Google search trace technology, TikTok Shop's pilot in Saudi Arabia has achieved daily transaction volumes exceeding $400,000, with outstanding performance in 3C and apparel categories.
行业专家分析指出："谷歌搜索留痕技术的应用将帮助TikTok电商更精准地把握市场需求，优化供应链管理。这种技术+模式的创新组合，有望重塑跨境电商竞争格局。"
Industry experts note: "The application of Google search trace technology will help TikTok E-commerce better understand market demand and optimize supply chain management. This innovative combination of technology and business model is expected to reshape the cross-border e-commerce competitive landscape."
值得注意的是，谷歌搜索留痕技术还将用于监测全托管模式下的商品质量和服务水平，帮助平台建立更完善的商家信用体系，为消费者提供更可靠的购物保障。
Notably, Google search trace technology will also be used to monitor product quality and service levels under the fully hosted model, helping the platform establish a more comprehensive merchant credit system and provide consumers with more reliable shopping guarantees.