2021年最佳"黑五"营销创意 - 外贸出口与谷歌竞价推广必读指南
2021年最佳"黑五"营销创意 - 外贸出口与谷歌竞价推广必读指南
Top 10 Black Friday Marketing Ideas for Global Exporters & Google Ads Experts 2021
小型商家不单单应该了解黑五是什么，更需要能打造出创意的优惠策略。本文将从如何设计大众喜欢的黑五优惠、到拿捏黑五广告时机，为商家提供些许建议，助力商家开启黑五营销活动策划。
1. 送礼指南/Gift Guide
送礼指南不仅会帮助消费者为所爱之人找到合适礼物，也充分贯彻了黑五节日的精神--购物！通过帮助消费者找到独具创意、与众不同或定制的礼物（以及一些特别折扣），让消费者感受到关怀、看到商家所付出的努力。
Gift guides not only help consumers find the perfect presents for their loved ones, but also embody the spirit of Black Friday - shopping! By offering creative, unique or customized gift ideas (with special discounts), you can show customers you care and demonstrate your brand's effort.
2. 限时促销/Hourly Deals
Hourly deals能制造出步步紧逼的紧迫感，同时将黑五优惠的体验感推向高潮。商家可以先对所有产品设置统一折扣（比如，打六折），然后每隔一小时或两小时循环为某些特定产品加大折扣力度。
Hourly deals create a sense of urgency and excitement. Start with a storewide discount (e.g., 40% off), then rotate deeper discounts on specific products every 1-2 hours.
3. 早鸟促销/Early Bird Specials
随着商家对黑五消费者的竞争逐年增强，许多商家纷纷提前推出黑五deal，抢占先机将消费者收入囊中。通常黑五促销11月初就会开始，然而一些商家早早在10月中就会投放折扣。
With increasing competition, many brands now launch Black Friday deals as early as mid-October to capture shoppers before they spend elsewhere.
4. 延长优惠期/Extended Promotions
延长优惠期是通过营销活动抢占购物意向未定的消费者，为他们提供更多购物机会，顺便将他们收入囊中。
Extended promotions help capture undecided shoppers by giving them more time to make purchases.
5. 提供赠品/Free Gifts
赠品能让消费者更有购物动力，为他们提供被关怀在意的体验感。可以让消费者在满足一定消费金额的条件下自己选择赠品，或是提供特定的某种赠品，或是神秘礼物。
Free gifts motivate purchases and create positive brand experiences. Offer selectable gifts, specific items, or mystery gifts with minimum purchases.
6. 买多省多/Bulk Discounts
将利润最大化的方式就是提高消费者购物车的平均订单价值（AVO）。与上述提到的黑五赠品营销理念相似，"买多 省多"活动也是为了刺激消费者有更多消费。
Bulk discounts increase average order value (AOV). Similar to free gifts, they encourage customers to spend more.
7. VIP方案/VIP Programs
新人邀请和VIP方案有助于培养消费者忠实度和品牌认知，对黑五营销战略十分价值。
VIP programs build loyalty and brand recognition - crucial for Black Friday success.
8. 优惠预告/Teaser Campaigns
预告优惠是点燃消费者购物欲的非常利器，让消费者在脑海中先列出购物清单。
Teaser campaigns spark shopping desire by letting customers plan purchases in advance.
9. 社交媒体标签/Social Media Hashtags
建议黑五可使用的Instagram大爆标签：#BlackFriday #CyberMonday #BlackFriday2021 #Sale #BlackFridaySale #BlackFridayDeals
Top Black Friday hashtags: #BlackFriday #CyberMonday #BlackFriday2021 #Sale #BlackFridaySale #BlackFridayDeals
10. 提前计划/Early Planning
越早推广优惠折扣越好！记住，几乎每个有名的大品牌和小型商家都会期待在购物季中增长收入。
Start promotions early! Remember, every brand - big and small - competes for holiday shopping dollars.
结语/Conclusion
无论商家的黑五、网一活动构想是什么，都须在购物季中付出一切努力满足消费者喜爱的专属折扣和资源。
Whatever your Black Friday strategy, focus on delivering value that resonates with your target customers during this critical shopping season.
