如何在外贸中快速获得机械设备行业客户认可？
对于外贸新人来说，寻找国外客户并建立信任关系是一个需要耐心和专业的过程。特别是在机械设备行业，由于产品单价高、技术复杂，客户决策周期往往较长。
1. 产品专业知识是关键
As a machinery equipment salesperson, product expertise is crucial. Since machinery generally has higher unit prices, clients won't make purchases lightly. Don't expect quick deals as clients typically compare multiple suppliers and evaluate cost-performance ratios. If your quotation and factory capabilities aren't strong enough, quick success is even less likely. Therefore, your intersection with clients lies in your familiarity with the equipment. Product knowledge should include not just configurations but also understanding what problems your equipment can solve for clients.
2. 做好长期跟进的准备
Avoid seeking shortcuts and prepare for long-term engagement. For machinery equipment, most deals take over three months or longer to close. Clients will evaluate not just the salesperson but also verify company strength, technical requirements, quality control and other factors. Thus, salespeople need mental preparation for prolonged follow-ups. With longer sales cycles, strategic approaches are essential, and knowing when to push for closure at critical stages is crucial. This demands greater energy and experience from salespeople.
3. 用解决方案而非低价取胜
Win with solutions rather than low prices. As machinery equipment salespeople, we pursue profits and ultimately need to win client trust through comprehensive solutions. We don't recommend the low-price route because lower prices force factories to cut costs. There's no guarantee of maintaining product quality stability after cost reductions, so low-price marketing may push companies toward greater crises instead of helping them. We suggest winning clients' favor with perfect solutions - achieving win-win outcomes is our ultimate goal.
关于谷歌推广：
Regarding Google promotion: Yes, Google Ads can be effective for machinery equipment foreign trade, but it requires professional setup and optimization. Focus on targeting specific industry keywords, showcasing technical advantages and case studies in your ads. Combine with SEO strategies for better long-term results.
