跨境电商供应商寻找指南：如何在亚马逊和Shopify上成功开店
随着跨境电商平台竞争加剧，找到可靠的供应商成为卖家成功的关键因素。尽管经营难度增加，中国供应链的优势依然明显，是大多数卖家的首选采购地。
As cross-border e-commerce platform competition intensifies, finding reliable suppliers has become a key factor for seller success. Despite increasing operational difficulties, China's supply chain advantages remain significant and are the preferred sourcing destination for most sellers.
全球采购市场现状
Global Sourcing Market Status
根据启迈QIMA全球采购报告显示，2022年中国仍以47%的占比保持美国和欧盟买家的最大采购目的地地位，尽管相比2019年的61%有所下降。
According to QIMA's global sourcing report, China maintained its position as the largest sourcing destination for US and EU buyers in 2022 with a 47% share, although this was down from 61% in 2019.
供应商寻找渠道
Supplier Sourcing Channels
1. 传统线下渠道：
• 工厂实地考察
• 贸易展览会(如广交会)
• 义乌小商品市场等批发市场
1. Traditional offline channels:
• Factory site visits
• Trade fairs (such as Canton Fair)
• Wholesale markets like Yiwu Commodity Market
2. 线上采购平台：
2. Online sourcing platforms:
- 阿里巴巴 - 供应商数量最多但质量参差不齐
- Alibaba - Largest number of suppliers but varying quality
- 环球资源 - 供应商经过更严格审查，专注电子、家居等品类
- Global Sources - Suppliers undergo stricter review, focusing on electronics, home goods, etc.
- 1688网站 - 价格优势明显但需注意质量和出口资质
- 1688.com - Significant price advantages but need to pay attention to quality and export qualifications
创新寻找方式：海关数据
Innovative Method: Customs Data
通过分析美国海关进口记录，可以逆向追踪竞争对手的供应商信息。这种方法虽然不一定总能成功，但能提供有价值的市场情报。
By analyzing US customs import records, you can trace back competitors' supplier information. While this method may not always succeed, it provides valuable market intelligence.
供应商关系管理
Supplier Relationship Management
选择供应商就像"相亲"，需要全面考察其生产能力、质量控制和商业信誉。优秀的供应商将成为您跨境电商事业的长期合作伙伴。
Choosing suppliers is like "blind dating", requiring comprehensive evaluation of production capacity, quality control and business reputation. Excellent suppliers will become long-term partners for your cross-border e-commerce business.
温馨提示：疫情期间需特别关注供应链稳定性，建议多渠道备货以应对可能的延误风险。
Reminder: Pay special attention to supply chain stability during the pandemic, and recommend multi-channel inventory preparation to cope with possible delay risks.
