森林之歌木调香氛：如何在嗅觉经济中实现品牌突围
现代人情绪自由的香气解决方案
In the fast-paced modern life, people's desire for emotional freedom is growing stronger. Fragrance has become an important way for modern people to seek spiritual comfort.
品牌崛起：从0到行业TOP1的奇迹
Forest Song, a young and warm brand founded in 2023, has quickly gained market recognition with its unique wooden fragrance series. During the 2024 Double 11 shopping festival, it topped 13 major fragrance charts on TikTok and JD.com, surpassing established brands like Chloe and Jo Malone.
产品差异化：专注木调香的独特定位
The brand's slogan "In the name of the forest, give you a warm hug" reflects its core concept. Forest Song carefully selects original wood scents from world forests, transforming the healing power of nature into fragrances.
多元化产品线布局
With four major product lines - wooden fragrance balms, perfumes, scented body care, and home fragrances - Forest Song has created a comprehensive emotional fragrance lifestyle brand. Its products range from solid balms to scented candles and body care items.
研发实力与品质保证
Forest Song collaborates with global top fragrance companies and uses imported ingredients to ensure product quality. The brand's R&D laboratory and manufacturing facilities meet international quality standards.
线上线下全渠道布局
While focusing on online channels like TikTok live streaming, Forest Song has also entered physical stores to create more immersive brand experiences. The brand plans to expand into overseas markets and strengthen its offline presence in 2025.
外贸网站Google优化建议
For international expansion, Forest Song should focus on multilingual SEO optimization, localized content marketing, and strategic Google Ads campaigns targeting specific fragrance-related keywords in different markets.
谷歌竞价推广策略
Effective Google Ads strategies should include: 1) Targeted keyword selection (e.g., "wooden fragrance balm", "luxury scented candles"); 2) Compelling ad copy highlighting unique selling points; 3) Landing page optimization for conversion; 4) Retargeting campaigns.
