Google推广助力Zesty Paws快乐一爪开拓中国高端宠物营养市场
【跨境电商新势力】 全球营养健康产业领导者健合集团旗下高端宠物营养品牌Zesty Paws快乐一爪，通过Google推广等数字营销策略，于2023年12月正式登陆京东国际、天猫国际等跨境电商平台，为中国宠物市场带来革命性的营养解决方案。
【Cross-border E-commerce New Force】 Zesty Paws, a premium pet nutrition brand under global health leader Health & Happiness Group, has officially entered Chinese market through cross-border e-commerce platforms like JD Worldwide and Tmall Global in December 2023, leveraging Google Ads and other digital marketing strategies.
作为亚马逊美国站宠物营养品类销量冠军，Zesty Paws通过Google推广积累了丰富的电商运营经验。品牌采用"大平台立标杆+分销渠道铺广度"的Google Ads投放策略，精准触达中国高端宠物主群体。
As the best-selling pet nutrition brand on Amazon US, Zesty Paws has accumulated extensive e-commerce experience through Google Ads campaigns. The brand adopts a "flagship platform + broad distribution" Google Ads strategy to accurately target China's premium pet owners.
Google推广数据显示，中国宠物市场规模已达2000亿元，年增长率20%。Zesty Paws通过Google Ads关键词优化，重点推广其专利产品如大橙罐维骨力，满足中国消费者对高端宠物营养品的需求。
Google Ads data shows China's pet market has reached 200 billion yuan with 20% annual growth. Through Google Ads keyword optimization, Zesty Paws promotes patented products like Big Bites Mobility to meet Chinese consumers' demand for premium pet nutrition.
品牌还通过Google推广的再营销功能，与浙江大学动物医学中心合作开展线上科普教育，提升品牌专业形象。这种创新的Google Ads应用方式，帮助Zesty Paws在中国市场快速建立信任。
The brand also utilizes Google Ads remarketing features to collaborate with Zhejiang University's Veterinary Medicine Center for online science education, enhancing professional brand image. This innovative application of Google Ads helps Zesty Paws quickly build trust in Chinese market.
未来，Zesty Paws将继续优化Google推广策略，深化电商渠道布局，助力健合集团实现"全家庭营养健康"战略目标。通过精准的Google Ads投放，品牌有望在中国高端宠物营养市场占据领先地位。
Moving forward, Zesty Paws will continue optimizing Google Ads strategies to deepen e-commerce channel development, supporting Health & Happiness Group's "Family Wellness" vision. Through precise Google Ads targeting, the brand is poised to lead China's premium pet nutrition market.
