谷歌推广vs百度推广：外贸企业海外短视频营销平台选择指南
随着全球数字化营销的发展，外贸企业面临着谷歌推广(Google Ads)和百度推广(Baidu Ads)的选择难题。同时，在海外短视频营销领域，TikTok和Instagram Reels两大平台各有优势。
As global digital marketing develops, foreign trade enterprises face the dilemma of choosing between Google Ads and Baidu Ads. Meanwhile, in the field of overseas short video marketing, both TikTok and Instagram Reels have their own advantages.
平台基础对比 | Platform Basic Comparison
视频长度：TikTok支持最长10分钟视频，而Reels限制在60秒内。这决定了内容深度和表现形式。
Video Length: TikTok supports videos up to 10 minutes, while Reels is limited to 60 seconds. This determines content depth and presentation.
内容特性 | Content Features
视频效果：TikTok拥有更丰富的特效和音乐库，适合创意内容；Reels则延续Instagram的美学风格，强调精致和专业。
Video Effects: TikTok has richer special effects and music library, suitable for creative content; Reels continues Instagram's aesthetic style, emphasizing refinement and professionalism.
用户群体 | User Demographics
年龄分布：TikTok用户以Z世代为主(16-24岁占60%)，Reels用户年龄层更广(18-34岁占65%)。
Age Distribution: TikTok users are mainly Gen Z (60% aged 16-24), while Reels has a broader age range (65% aged 18-34).
营销价值 | Marketing Value
广告系统：TikTok提供5种广告形式，电商功能完善；Reels广告相对简单，更适合品牌内容营销。
Ad System: TikTok offers 5 ad formats with complete e-commerce functions; Reels ads are relatively simple, more suitable for branded content marketing.
选择建议 | Selection Suggestions
目标导向：年轻化产品优先TikTok，中高端品牌适合Reels。可同时布局但需差异化内容策略。
Goal Orientation: Youth-oriented products prioritize TikTok, mid-to-high-end brands suit Reels. Both can be deployed but require differentiated content strategies.
最终，外贸企业应根据产品特性、目标市场和营销预算，选择最适合的推广组合。定期分析平台数据，优化投放策略，才能最大化海外营销效果。
Ultimately, foreign trade enterprises should choose the most suitable promotion combination based on product characteristics, target markets and marketing budgets. Regular analysis of platform data and optimization of delivery strategies can maximize overseas marketing results.
