国货美妆崛起：从中国制造到中国质造的华丽转身
近年来，国货化妆品快速崛起，越来越受消费者的青睐，成为从“中国制造”跃升到“中国质造”的典型代表。根据国家统计局数据显示，2023年我国化妆品零售额达4142亿元，同比增长5.1%。
In recent years, domestic cosmetics have risen rapidly, gaining increasing favor among consumers and becoming a typical representative of the transformation from "Made in China" to "Quality from China". According to data from the National Bureau of Statistics, China's cosmetics retail sales reached 414.2 billion yuan in 2023, a year-on-year increase of 5.1%.
在山东济南高新区的福瑞达生物股份有限公司，记者看到了美妆界的“透明工厂”。4.4万平方米的工厂里，拥有面膜、喷雾等生产线35条，年产值超40亿元。公司总经理高春明表示：“通过智能化生产和数字化管理，我们有效保障了产品品质。”
At Freda Biotechnology Co., Ltd. in Jinan High-tech Zone, Shandong, reporters saw a "transparent factory" in the beauty industry. The 44,000-square-meter factory has 35 production lines for products such as masks and sprays, with an annual output value exceeding 4 billion yuan. General Manager Gao Chunming stated: "Through intelligent production and digital management, we effectively ensure product quality."
广州白云区作为全国化妆品产业主要聚集地之一，全区化妆品生产企业近1300家。诗妃化妆品通过数字化改造实现了生产效率的提升。公司负责人王佳华表示：“我们把不同环节的数据管理模块打通，大幅优化了生产过程。”
Guangzhou's Baiyun District, as one of the main gathering places for the national cosmetics industry, has nearly 1,300 cosmetics production enterprises. Sefy Cosmetics has improved production efficiency through digital transformation. Company representative Wang Jiahua said: "We have connected data management modules across different processes, significantly optimizing the production process."
浙江湖州吴兴区埭溪镇打造的美妆小镇已成为国内集聚度最高的美妆平台之一，累计入驻企业281家。数据显示，去年小镇美妆类企业外贸出口额同比增长220.5%。埭溪镇党委书记汤雪东表示：“我们希望以美妆为中心，融合多元业态共同发展。”
The Beauty Town built in Daixi Town, Wuxing District, Huzhou, Zhejiang, has become one of the most concentrated beauty platforms in China, with a total of 281 enterprises settled in. Data shows that last year, the foreign trade export volume of beauty enterprises in the town increased by 220.5% year-on-year. Tang Xuedong, Party Secretary of Daixi Town, said: "We hope to focus on beauty and integrate multiple business formats for common development."
随着消费升级和技术创新，国货美妆正迎来黄金发展期。从研发创新到智能制造，从直播带货到跨境电商，中国美妆产业正在全球市场展现出越来越强的竞争力。
With consumption upgrading and technological innovation, domestic beauty brands are ushering in a golden period of development. From R&D innovation to intelligent manufacturing, from live streaming e-commerce to cross-border e-commerce, China's beauty industry is demonstrating increasingly strong competitiveness in the global market.
