泰国电商最畅销玩具揭秘：芜湖谷歌竞价推广揭示2023年玩具出口订单来源
中国玩具出口面临新挑战 | China's Toy Exports Face New Challenges
根据海关最新数据，2023年1-10月中国玩具出口总额为2413.5亿元，同比下降7.0%。其中10月出口额254.8亿元，同比下降11.2%——这已是连续第6个月出现负增长。
According to the latest customs data, China's toy export total from January to October 2023 reached 241.35 billion yuan, down 7.0% year-on-year. October exports alone were 25.48 billion yuan, an 11.2% decrease - marking the sixth consecutive month of negative growth.
成熟市场萎缩 | Mature Markets Shrink
广东省作为中国最大玩具生产基地，前三季度对美国出口玩具及童车总额329.36亿元，同比下滑16.77%；对欧洲主要国家出口也出现0.44%-60%不等的降幅。
Guangdong Province, China's largest toy production base, saw toy and children's vehicle exports to the U.S. total 32.936 billion yuan in the first three quarters, down 16.77% year-on-year; exports to major European countries also declined between 0.44% and 60%.
新兴市场崛起 | Emerging Markets Rise
与此同时，对俄罗斯出口增长49.47%，东南亚多数国家保持增长，中东、非洲和南美洲市场也呈现上升趋势。"一带一路"政策效应显现，前10个月我国对共建国家进出口占比达46.5%。
Meanwhile, exports to Russia grew 49.47%, most Southeast Asian countries maintained growth, and markets in the Middle East, Africa and South America also showed upward trends. The "Belt and Road" policy effect is evident, with imports and exports to participating countries accounting for 46.5% of the total in the first 10 months.
跨境电商新机遇 | Cross-border E-commerce New Opportunities
虽然传统贸易仍是主流，但跨境电商为企业带来新机遇。浙江新苗教具表示："去年只卖一两万套的产品，今年通过跨境电商已售出七八万套。"
While traditional trade remains dominant, cross-border e-commerce brings new opportunities. Zhejiang Xinmiao Educational Toys stated: "Products that sold only 10,000-20,000 sets last year have already sold 70,000-80,000 sets this year through cross-border e-commerce."
企业积极应对 | Companies Respond Positively
面对挑战，企业采取不同策略：爱动动漫聚焦创新DIY玩具；享益启玩开发IP主题产品；速博玩具推出俄语版智能玩具。行业正以创新应对市场变化。
Facing challenges, companies adopt different strategies: Aidong Animation focuses on innovative DIY toys; Xiangyi Qiwan develops IP-themed products; Subor Toys launches Russian version smart toys. The industry is responding to market changes with innovation.
展望2024 | 2024 Outlook
尽管2023年出口下滑已成定局，但下半年情况略好于上半年，为行业带来希望。企业正以谨慎乐观态度备战2024，期待终端消费复苏带动供应链回暖。
Although the 2023 export decline is certain, the second half performed slightly better than the first, bringing hope to the industry. Companies are preparing for 2024 with cautious optimism, anticipating that end-consumer recovery will boost the supply chain.
