海外推广渠道大解析：从应用商店到社交平台的全方位指南
移动出海已成为近年来互联网行业的重要趋势，2016年以来更是受到广泛关注。相比国内市场，海外推广环境相对简单清晰，但对于刚接触海外市场的新团队来说，找到合适的推广渠道和整体方案仍具挑战性。
Mobile expansion has become a significant trend in the internet industry in recent years, gaining even more attention since 2016. Compared to the domestic market, overseas promotion environments are relatively straightforward, but for new teams entering international markets, finding suitable promotion channels and comprehensive strategies remains challenging.
应用商店推广
App Store Promotion
应用商店是海外推广的基础流量入口。iOS端以App Store为主，占全部App下载量的90%左右；Android端则以Google Play为主，覆盖超过10亿设备。此外，各市场还有本地化应用商店，如韩国的kakao T Store、日本的乐天应用商店等。
App stores are fundamental traffic sources for overseas promotion. For iOS, the App Store dominates with about 90% of total downloads; for Android, Google Play leads with over 1 billion devices covered. Additionally, localized app stores exist in various markets, such as Korea's kakao T Store and Japan's Rakuten App Store.
付费推广渠道
Paid Promotion Channels
Google广告是最核心的海外推广资源，包括：
Google Ads are the most essential overseas promotion resources, including:
- Google Adwords：关键词搜索广告
- Google Adwords: Keyword search ads
- Google Admob：移动展示广告
- Google Admob: Mobile display ads
- Youtube：视频广告
- Youtube: Video ads
- Gmail广告
- Gmail ads
社交平台推广
Social Media Promotion
Facebook拥有15.9亿月活跃用户，提供精准人群定位和多种广告形式，是海外推广的重要渠道。Twitter则以其实时性和高用户活跃度著称，特别适合事件营销。
Facebook, with 1.59 billion monthly active users, offers precise audience targeting and various ad formats, making it a crucial channel for overseas promotion. Twitter is renowned for its real-time nature and high user engagement, especially suitable for event marketing.
第三方平台
Third-party Platforms
包括移动广告平台、网盟Affiliate、大型平台代理商和激励性流量供应商。这些渠道可作为Facebook和Google广告的有效补充，但需注意流量质量和来源透明度。
These include mobile ad platforms, affiliate networks, large agency platforms, and incentivized traffic providers. These channels can effectively complement Facebook and Google ads, but attention must be paid to traffic quality and source transparency.
在后续文章中，我们将深入探讨各大推广渠道的具体操作策略和优化技巧，帮助开发者更好地开拓海外市场。
In subsequent articles, we will delve into specific operational strategies and optimization techniques for various promotion channels to help developers better expand into overseas markets.
