华升金爽：小订单战略如何赢得全球大市场 - 国企数字化转型典范
湖南衡山1月30日电 - 在数字化转型浪潮中，湖南华升金爽健康科技有限公司通过"小订单战略"成功实现逆势增长，成为国企改革的典范案例。这家位于衡山高新区的企业2023年产值达4400万元，同比增长50%，目前订单已排至2024年4月。
Hengshan, Hunan, January 30 - Amid the wave of digital transformation, Hunan Huasheng Jinshuang Health Technology Co., Ltd. has achieved counter-trend growth through its "small order strategy", becoming a model case for state-owned enterprise reform. The company, located in Hengshan High-tech Zone, achieved an output value of 44 million yuan in 2023, a year-on-year increase of 50%, with current orders scheduled until April 2024.
公司负责人欧永健表示："我们通过智能制造转型，将传统大批量生产模式转变为柔性化、数字化生产系统。现在的70人团队效率相当于过去的100人，样品制作时间从1-2天缩短至几小时，交货周期从20天压缩到5-6天。"
Company director Ou Yongjian stated: "Through intelligent manufacturing transformation, we've shifted from traditional mass production to a flexible, digital production system. Our current 70-person team achieves the efficiency of 100 workers before, with sample production time reduced from 1-2 days to just hours, and delivery cycles shortened from 20 days to 5-6 days."
这家原以代工出口为主的国企曾面临严峻挑战：疫情期间外贸订单骤减80%，防护物资生产线被迫停机。2022年的战略转型成为转折点，公司敏锐捕捉到全球服装消费"小批量、个性化"的新趋势，投资建设了多条自动化数字生产线。
This originally OEM-focused state-owned enterprise faced severe challenges: an 80% plunge in foreign trade orders during the pandemic, forcing shutdown of protective equipment production lines. The 2022 strategic transformation became a turning point, as the company keenly identified the global trend of "small batch, personalized" apparel consumption, investing in multiple automated digital production lines.
在生产车间，记者看到智能化改造的显著成效：
1. 数字化系统实时追踪生产进度
2. 自动化输送带取代人工搬运
3. 多品类混合生产成为可能
4. 最小接单量降至10件
In the production workshop, reporters observed remarkable results of intelligent transformation:
1. Digital systems monitor production progress in real-time
2. Automated conveyor belts replace manual handling
3. Multi-category mixed production becomes feasible
4. Minimum order quantity reduced to just 10 pieces
市场拓展方面，公司采取双轨并行策略：
• 国内：通过直播电商开拓个性化定制市场
• 国际：亮相第三届中非经贸博览会，产品深受非洲客户青睐
For market expansion, the company adopted a dual-track strategy:
• Domestic: Developing personalized customization market through live-streaming e-commerce
• International: Showcasing at the 3rd China-Africa Economic and Trade Expo, winning favor from African clients
欧永健信心满满地表示："2024年我们的目标是实现6000万元产值。通过持续优化数字化供应链和柔性化生产能力，小订单同样能创造大市场！"
Ou Yongjian confidently stated: "Our 2024 target is to achieve 60 million yuan output value. By continuously optimizing digital supply chains and flexible production capabilities, small orders can equally create big markets!"