Falabella平台助力福建产业带出海拉美：福州、石狮、厦门三地深度合作
2022年后疫情时代，跨境电商行业逐渐回归常态。随着2023年政策开放和经济回暖，中国企业"走出去"的热情再次被点燃。福建福州、泉州、厦门等沿海地区的企业正积极开拓包括拉美在内的新兴跨境市场。
In the post-pandemic era of 2022, the cross-border e-commerce industry gradually returned to normal. With policy openings and economic recovery in 2023, Chinese enterprises' enthusiasm for "going global" has been reignited. Companies in coastal areas like Fuzhou, Quanzhou, and Xiamen in Fujian are actively exploring emerging cross-border markets including Latin America.
作为拉美本土领先电商平台，Falabella成为众多企业出海拉美的首选。2023年3月17-21日，平台招商运营总监Grace和市场经理Cherry代表平台走访了福州、石狮、厦门三地商务部门和贸促机构，达成多项合作共识。
As a leading local e-commerce platform in Latin America, Falabella has become the first choice for many enterprises expanding to the region. From March 17-21, 2023, Grace, Director of Merchant Operations, and Cherry, Marketing Manager, visited Fuzhou, Shishi, and Xiamen, reaching multiple cooperation agreements with local commerce departments and trade promotion organizations.
福州站：五大优势产业带与跨境电商深度融合
Fuzhou Stop: Deep Integration of Five Advantageous Industrial Belts with Cross-border E-commerce
在福州，平台与市商务局和跨境电商协会深入交流。2022年福州跨境电商成交规模突破800亿元，约占外贸出口30%。当地五大优势产业带包括：
In Fuzhou, the platform had in-depth exchanges with the Municipal Commerce Bureau and Cross-border E-commerce Association. In 2022, Fuzhou's cross-border e-commerce transaction volume exceeded 80 billion yuan, accounting for about 30% of foreign trade exports. The five major local industrial belts include:
- 服装产业：出口约206亿元
- Furniture and crafts: Export about 19.8 billion yuan
- 鞋类产业：出口约166亿元
- Luggage industry: Export about 5.6 billion yuan
- 钟表产业：年产5000万只，占全国45%
石狮站：侨乡优势助力品牌出海
Shishi Stop: Overseas Chinese Hometown Advantages Boost Brand Globalization
石狮2022年网络销售额达1302.6亿元，创历史新高。当地三大优势产品供应链成熟：
Shishi's online sales reached 130.26 billion yuan in 2022, hitting a record high. Three major local product supply chains are mature:
- 男装
- 运动器械
- 童装
石狮市商务局李玉萍表示："将重点助力企业发挥产业带优势，鼓励自主品牌化发展。"
Li Yuping from Shishi Commerce Bureau said: "We will focus on helping enterprises leverage industrial belt advantages and encourage independent brand development."
厦门站：推动跨境电商合规化发展
Xiamen Stop: Promoting Compliant Development of Cross-border E-commerce
2022年厦门外贸进出口达9225.6亿元，同比增长4%。主要出口品类包括：
Xiamen's foreign trade import and export reached 922.56 billion yuan in 2022, up 4% year-on-year. Main export categories include:
服装鞋包、品牌太阳眼镜、健身器材、运动鞋服等
Apparel, footwear and bags, branded sunglasses, fitness equipment, sports shoes and clothing, etc.
厦门国际商会副会长黄启忠强调："2023年将大力推动电商产业合规合税化发展。"
Huang Qizhong, Vice President of Xiamen International Chamber of Commerce, emphasized: "In 2023, we will vigorously promote the compliant and tax-compliant development of the e-commerce industry."
通过此次走访，Falabella平台与三地建立了深度合作关系，未来将在企业入驻、卖家孵化、品牌打造、生态共建等方面开展多维合作，共同推动中国产业带企业成功开拓拉美电商市场。
Through this visit, Falabella established in-depth cooperative relationships with the three regions. In the future, multi-dimensional cooperation will be carried out in enterprise settlement, seller incubation, brand building, and ecological co-construction to jointly promote Chinese industrial belt enterprises to successfully explore the Latin American e-commerce market.
