谷歌留痕技术助力外贸推广：2023年最佳外贸平台排名分析
在当今数字化外贸时代，谷歌留痕技术已成为企业海外推广的重要工具。本文将结合谷歌竞价推广效果，为您分析2023年最具潜力的外贸平台排名。
1. 亚马逊（Amazon）
Amazon is the largest e-commerce company in the United States, headquartered in Seattle, Washington.
作为全球电商巨头，亚马逊是最适合应用谷歌留痕技术的平台之一。该平台成立于1995年，最初以销售书籍为主（包括已退出中国市场的亚马逊中国）。如今已成为全球商品种类最全的网上零售商和美国电商龙头企业。
As a global e-commerce giant, Amazon is one of the best platforms to apply Google trace technology. Founded in 1995, it initially focused on book sales (including Amazon China which has withdrawn from the Chinese market). Now it has become the world's largest online retailer with the most complete product categories and the leader in American e-commerce.
2. eBay
eBay is similar to Taobao's business model with relatively simple store operations.
eBay的运营模式与淘宝类似，店铺操作简单且免费开店，门槛较低。通过结合谷歌竞价推广策略，可以显著提升产品曝光率。该平台在全球拥有37个独立站点，覆盖190多个国家和地区，近3亿用户，支持23种语言。目前平台上有超过1.6亿购物者和10亿产品。
eBay's operation model is similar to Taobao, with simple store setup and free store opening, featuring low threshold. By combining Google Ads strategies, product exposure can be significantly improved. The platform has 37 independent sites worldwide, covering over 190 countries and regions, with nearly 300 million users supporting 23 languages. Currently, there are over 160 million shoppers and 1 billion products on the platform.
对于外贸企业而言，合理运用谷歌留痕技术并结合这些优质平台的流量优势，将大大提升海外市场拓展效果。建议企业根据产品特性选择最适合的平台，并制定专业的谷歌竞价推广方案。
For foreign trade enterprises, proper use of Google trace technology combined with the traffic advantages of these high-quality platforms will greatly improve overseas market expansion. It is recommended that enterprises choose the most suitable platform according to product characteristics and develop professional Google Ads strategies.
