印度宠物经济崛起：电商平台推动宠物用品销量暴涨

印度宠物经济崛起：电商平台推动宠物用品销量暴涨

The Rise of India's Pet Economy: E-commerce Platforms Fuel Surge in Pet Product Sales

随着印度中等收入群体的扩大和电子商务的蓬勃发展，印度正掀起一股前所未有的"宠物经济"热潮。最新数据显示，印度宠物用品线上销售额呈现爆发式增长，特别是在北方邦首府勒克瑙等城市。

As India's middle-income group expands and e-commerce flourishes, the country is experiencing an unprecedented "pet economy" boom. Recent data shows explosive growth in online sales of pet products, particularly in cities like Lucknow, the capital of Uttar Pradesh.

电商平台成为宠物用品主要购买渠道

E-commerce Platforms Become Main Channel for Pet Product Purchases

与实体店相比，电商平台提供了更丰富的产品选择和更具竞争力的价格。20岁的软件工程师Akanksha Sinha表示："我在网上为我的比格犬Pumba购买了各种个性化项圈、狗牌和衣物。当地实体店的选择实在太有限了。"

Compared to physical stores, e-commerce platforms offer a wider product selection and more competitive prices. 20-year-old software engineer Akanksha Sinha said, "I bought various personalized collars, dog tags and clothes for my beagle Pumba online. The selection at local stores is just too limited."

勒克瑙成为宠物用品消费热点城市

Lucknow Emerges as Hotspot for Pet Product Consumption

多家宠物用品网店报告显示，勒克瑙的订单量和消费金额都位居前列：

• 平均订单金额：1800卢比
• 最高单笔订单：11,540卢比
• 每周订单量：200-250个

Several pet product online stores report that Lucknow ranks high in both order volume and spending:

• Average order value: ₹1,800
• Highest single order: ₹11,540
• Weekly order volume: 200-250

宠物主人消费行为分析

Analysis of Pet Owners' Consumption Behavior

宠物用品网店Red Paws Shop的Uday Sabharwal指出："最畅销的是宠物食品、饼干和零食。美容产品如洗发水、香水和保湿霜也很受欢迎。"

Uday Sabharwal from pet product online store Red Paws Shop noted: "The best sellers are pet food, biscuits and snacks. Grooming products like shampoos, perfumes and moisturizers are also very popular."

市场潜力与未来趋势

Market Potential and Future Trends

Heads Up For Tails市场总监Sakshi Bawa表示："勒克瑙对我们来说是一个极具潜力的市场。去年该市的销售额大幅增长，我们配送了大量宠物饰品。"

Sakshi Bawa, Marketing Director of Heads Up For Tails, said: "Lucknow is a market with great potential for us. Last year, sales in the city grew significantly, and we delivered a large number of pet accessories."

专家预测：随着印度经济的持续发展和电商渗透率的提高，宠物用品市场将保持强劲增长势头，特别是在二三线城市。

Expert prediction: With India's continued economic development and increasing e-commerce penetration, the pet product market will maintain strong growth momentum, especially in second- and third-tier cities.