2024跨境电商趋势：品牌化、多元化与本地化战略解析
来源：每日经济新闻
在被誉为"2024下半年最值得期待的全球创新科技大会"的上海Inclusion·外滩大会上，万里汇（WorldFirst）CEO石文宜分享了关于中国跨境电商的最新洞察：品牌化、多元化和本地化正成为行业三大核心趋势。
At the Shanghai Inclusion·Bund Conference hailed as "the most anticipated global innovation technology conference in the second half of 2024", WorldFirst CEO Shi Wenyi revealed key insights about Chinese cross-border e-commerce: branding, diversification and localization have become the three core industry trends.
跨境电商数据呈现三大增长亮点
Three Growth Highlights in Cross-Border E-commerce Data
万里汇2024年上半年数据显示：
• 设立海外主体的卖家数量同比增长76%
• 多平台运营卖家增长17%
• 品牌化转型卖家激增138%
WorldFirst's H1 2024 data shows:
• Sellers establishing overseas entities increased by 76% YoY
• Multi-platform operators grew by 17%
• Brand transformation sellers surged 138%
数字支付解决方案助力出海企业
Digital Payment Solutions Empower Going Global
万里汇提供全球多币种账户服务，支持：
• 200+国家和地区开户（最快1分钟完成）
• 30+币种收款（多数支持本地T+0到账）
• 近百个币种的全球付款服务
WorldFirst offers global multi-currency account services supporting:
• Account opening in 200+ countries/regions (as fast as 1 minute)
• 30+ currency collections (most support local T+0 settlement)
• Global payment services in nearly 100 currencies
成功案例：ChicMe的品牌出海之路
Success Story: ChicMe's Brand Globalization Journey
上海极高信息创始人王惟瑜分享："我们从eBay店铺发展到拥有独立站和APP的时尚品牌，万里汇的一站式支付解决方案极大提升了我们的运营效率。"
Wang Weiyu, founder of Shanghai Jigao Information, shared: "From an eBay store to a fashion brand with independent website and APP, WorldFirst's all-in-one payment solution has significantly improved our operational efficiency."
生态协同破解出海难题
Ecosystem Collaboration Solves Globalization Challenges
万里汇发起"万有引力"计划，联合100+生态服务商，已支持130+跨境电商平台支付交易，包括最新合作的TikTok Shop和沃尔玛。
WorldFirst launched the "Gravity" program, collaborating with 100+ ecosystem service providers, now supporting payment transactions on 130+ cross-border e-commerce platforms including newly partnered TikTok Shop and Walmart.
深圳领德创科技董事长王峻生评价："万里汇在渠道打通方面表现卓越，生态共建能提升中国品牌的集群竞争力。"
Wang Junsheng, Chairman of Shenzhen Leadcreate Technology, commented: "WorldFirst excels in channel connectivity. Ecosystem co-building can enhance the cluster competitiveness of Chinese brands."
关键结论：在数字支付和生态协同的支持下，中国跨境电商正通过品牌化建设、多元化布局和本地化运营，在全球市场实现突破性增长。
Key Conclusion: Supported by digital payments and ecosystem collaboration, Chinese cross-border e-commerce is achieving breakthrough growth in global markets through branding, diversification and localization strategies.
