亚马逊站外推广实战指南：何时做站外推广更有效？
优先推荐的产品出口策略 | Recommended Product Export Strategy
在电商创业中，许多新手卖家常问："竞价推广谷歌公司怎么做？" 其实在考虑Google Ads之前，应该先评估产品是否适合站外推广渠道。
Many e-commerce entrepreneurs often ask: "How to do Google Ads bidding?" Before considering Google Ads, you should first evaluate whether your product is suitable for off-site promotion channels.
站内推广VS站外推广 | On-site VS Off-site Promotion
新手卖家常面临一个困境："站内推广已经忙不过来了，还需要做站外推广吗？" 答案取决于你的产品特性和营销阶段。
New sellers often face a dilemma: "I'm already overwhelmed with on-site promotion, do I still need to do off-site promotion?" The answer depends on your product characteristics and marketing stage.
流量特性对比 | Traffic Characteristics Comparison
1. 精准度：站内流量更精准，转化率高（如牙科产品搜索者就是潜在买家）；站外流量泛但曝光量大
1. Precision: On-site traffic is more precise with higher conversion rates (e.g. dental product searchers are potential buyers); Off-site traffic is broader but with greater exposure
2. 成本差异：美国站平均CPC约1美元，而Google/Facebook广告可能超过3美元
2. Cost Difference: Average CPC on Amazon US is about $1, while Google/Facebook ads may exceed $3
适合站外推广的四种情况 | Four Cases Suitable for Off-site Promotion
情况1：获取长尾词流量后想进一步提升 - 站外推广可能比竞价大词更划算
Case 1: After acquiring long-tail keyword traffic and wanting to further improve - Off-site promotion may be more cost-effective than bidding on major keywords
情况2：难以用关键词描述的产品（如短视频种草商品）
Case 2: Products difficult to describe with keywords (e.g. products discovered through short videos)
情况3：站内CPC过高（如某些类目达3-4美元）时，站外可能更经济
Case 3: When on-site CPC is too high (e.g. $3-4 in some categories), off-site may be more economical
情况4：产品在社交媒体推广效果显著优于站内广告
Case 4: When products perform significantly better on social media than on-site ads
运营核心原则 | Core Operational Principle
根据产品特性和营销阶段选择推广渠道，用最小成本实现最大效果才是优秀运营的关键。
Choosing promotion channels based on product characteristics and marketing stages, achieving maximum results with minimum cost is the key to excellent operations.
