德国最专业的SEO推广公司 - 谷歌推广费用解析与成本优化策略

德国最专业的SEO推广公司 - 谷歌推广费用解析与成本优化策略

Germany's Most Professional SEO Promotion Agency - Google Ads Cost Analysis and Optimization Strategies

引言：谷歌推广采用点击计费模式，只有当广告被点击时才会产生费用，且您每月或每年的谷歌推广费用并非固定，这取决于您的广告预算。

Introduction: Google Ads operates on a pay-per-click model, where costs are only incurred when ads are clicked. Your monthly or annual Google advertising expenses are not fixed and depend entirely on your advertising budget.

1. 谷歌推广按点击计费

1. Google Ads Pay-Per-Click Model

谷歌推广按照点击次数计费，广告每被点击一次，系统就会扣除一次相应的费用。您需要在后台预先充值一定金额，随后根据点击次数从充值金额中扣除费用。每次扣费的具体金额，将由您设定的每次点击出价和广告评级来决定。

Google Ads charges based on click-throughs - each time your ad is clicked, the system deducts the corresponding cost. You need to pre-load a certain amount in your account, which will then be deducted based on click activity. The exact deduction amount depends on your set bid-per-click and ad quality score.

2. 最低充值金额

2. Minimum Deposit Amount

谷歌推广账户的充值，理论上100元即可起步，上不封顶。不过，代理商通常会建议您多充值一些，这样做的主要目的是为了方便（避免每天都需要充值）。

Theoretically, you can start Google Ads with just 100 RMB deposit, with no upper limit. However, agencies typically recommend depositing more for convenience (to avoid needing daily top-ups).

3. 谷歌推广一年的费用

3. Annual Google Ads Costs

谷歌推广一年的费用是多少？这并非固定不变。具体取决于您自身的广告预算。您可以在谷歌后台设置每日消费上限，例如，如果您的每日预算仅为100元，那么一年的花费将不会超过100×365=36500元。

How much does Google Ads cost per year? There's no fixed amount - it depends entirely on your advertising budget. You can set daily spending limits in your Google Ads dashboard. For example, with a daily budget of just 100 RMB, your annual cost won't exceed 100×365=36,500 RMB.

根据经验，大多数谷歌推广客户在谷歌的年消费大致在几万到几十万不等。

Based on experience, most Google Ads clients spend anywhere from tens of thousands to hundreds of thousands annually.

4. 不同渠道，价格各异

4. Pricing Varies by Channel

如果您选择代理商来协助您进行谷歌推广，那么除了点击费用外，您还需要支付开户费和服务费。一般来说，开户费为1000元（一次性），而服务费则是按照点击费用的一定比例收取，不少代理商的收取比例为30%。

If you choose an agency for Google Ads management, besides click costs you'll also pay account setup fees and service charges. Typically, setup fees are 1,000 RMB (one-time), with service fees calculated as a percentage of click costs - many agencies charge around 30%.

16600元=12000元点击费+1000元开户费+3600元服务费

16,600 RMB = 12,000 RMB click costs + 1,000 RMB setup fee + 3,600 RMB service fee

这仅仅是首次开户推广的费用，续费同样需要收取服务费，且每次续费的金额并无明确规定，可多可少，具体取决于您的充值金额。

These are just initial setup costs - renewals also incur service fees, with no fixed amount for each top-up, depending entirely on your deposit amount.

资料来源：Google 推广

Source: Google Ads