郑州SEO推广首选指南:如何高效开展谷歌海外推广
谷歌推广博主是谁?哪家谷歌海外推广服务商更强?这是许多企业开展海外营销时的常见疑问。实际上,谷歌推广存在诸多误区,需要特别注意。
Who are the Google promotion bloggers? Which Google overseas promotion service provider is better? These are common questions for companies doing overseas marketing. In fact, there are many misunderstandings about Google promotion that require special attention.
很多企业喜欢一开始就找网络公司代做谷歌推广,但如果自己完全不懂推广知识,效果往往不尽如人意。相反,如果掌握基本推广知识,完全可以自主开展谷歌推广。
Many companies prefer to hire internet companies to do Google promotion at the beginning, but if you don't understand promotion knowledge at all, the results are often unsatisfactory. On the contrary, with basic promotion knowledge, you can conduct Google promotion independently.
首先需要明确谷歌推广包含的主要项目:
First, we need to clarify the main items included in Google promotion:
- 谷歌SEO(自然搜索优化)
- Google SEO (organic search optimization)
- 谷歌竞价(付费广告)
- Google Ads (paid advertising)
- YouTube多语种推广
- YouTube multilingual promotion
这三种方式建议同时使用,形成营销矩阵。其中:
These three methods are recommended to be used simultaneously to form a marketing matrix. Among them:
1. 谷歌SEO是通过各种优化手段让官网出现在谷歌搜索结果首页
1. Google SEO is to make the official website appear on the first page of Google search results through various optimization methods
2. 谷歌竞价是花钱购买竞价位
2. Google Ads is to buy bidding positions with money
3. YouTube多语种是近年来兴起的全球化推广方式
3. YouTube multilingual is a globalization promotion method that has emerged in recent years
三种方式各有优缺点,但都行之有效。毕竟谷歌占据了全球90%以上的搜索流量,是企业拓展海外市场的必争之地。
All three methods have their own advantages and disadvantages, but they are all effective. After all, Google accounts for more than 90% of global search traffic and is a must for companies to expand overseas markets.
建议流程:先学习谷歌推广知识 → 再寻找合作伙伴 → 共同制定推广策略。如果具备电脑基础,甚至可以完全自主完成谷歌推广。
Recommended process: First learn Google promotion knowledge → then find partners → jointly develop promotion strategies. If you have computer skills, you can even complete Google promotion completely on your own.
打个比方:如果你不懂车,去车行保养汽车,除了被宰,别无他途。自己懂的话,要么自己保养;就算找车行保养,别人一看你这么懂,也不敢坑你。
For example: If you don't understand cars, when you go to a garage for maintenance, you have no choice but to be ripped off. If you understand, you can either do the maintenance yourself; even if you go to a garage, they won't dare to cheat you when they see how much you know.
