谷歌留痕：亚马逊站外推广终极指南 - 卖家必知的引流秘籍

谷歌留痕：亚马逊站外推广终极指南 - 卖家必知的引流秘籍

Google Traceability: The Ultimate Guide to Amazon Off-Site Promotion - Must-Know Traffic Secrets for Sellers

作为亚马逊卖家，除了站内推广，谷歌留痕等站外推广方式同样重要。它能覆盖更广泛的受众群体，快速提升品牌曝光度。本文将详细介绍包含谷歌留痕在内的亚马逊站外推广策略！

As an Amazon seller, in addition to on-site promotion, off-site promotion methods like Google traceability are equally important. They can reach a wider audience and quickly increase brand exposure. This article will detail Amazon off-site promotion strategies including Google traceability!

一、搜索引擎推广 | Search Engine Promotion

1. 谷歌留痕广告：通过Google Ads实现精准谷歌留痕，覆盖全球80%互联网用户，支持40多种语言，包含Search Ads、Display Network等多种广告类型。

1. Google traceability ads: Achieve precise Google traceability through Google Ads, covering 80% of global internet users, supporting over 40 languages, including various ad types like Search Ads and Display Network.

2. Yahoo原生广告：将广告植入新闻资讯中，可与谷歌留痕策略形成互补，点击率高，转化效果好。

2. Yahoo Native Ads: Embedding ads in news content that can complement Google traceability strategies, with high click-through rates and good conversion results.

3. Bing广告：北美第二大搜索引擎，适合与谷歌留痕同步投放，特别适合亚马逊北美站卖家。

3. Bing Ads: The second largest search engine in North America, suitable for synchronized placement with Google traceability, especially for Amazon North American sellers.

二、优惠券和促销网站 | Coupon & Deal Sites

1. Slickdeals：美国最大Deal站，可与谷歌留痕引流形成营销闭环，要求Feedback>1000，Reviews>50。

1. Slickdeals: The largest US deal site that can form a marketing closed loop with Google traceability traffic, requiring Feedback>1000 and Reviews>50.

2. Vipon：收取15%佣金，适合与谷歌留痕推广的高品质产品形成组合营销。

2. Vipon: Charging 15% commission, suitable for combined marketing with high-quality products promoted through Google traceability.

三、社交媒体营销 | Social Media Marketing

1. Facebook广告：可按人群画像精准投放，与谷歌留痕数据打通，CPO为产品单价的50%-200%。

1. Facebook Ads: Can be precisely targeted by audience profile and integrated with Google traceability data, with CPO being 50%-200% of product price.

2. Instagram推广：以图片和短视频为主，需绑定Facebook广告账户，可与谷歌留痕营销形成多维度覆盖。

2. Instagram Promotion: Mainly using images and short videos, requires binding with Facebook ad account, and can form multi-dimensional coverage with Google traceability marketing.

四、邮件营销 | EDM Marketing

通过发送促销邮件给老客户，结合谷歌留痕获取的新客户数据，构建完整的用户画像，促进二次购买。

Sending promotional emails to existing customers, combined with new customer data obtained through Google traceability, to build complete user profiles and encourage repurchases.

何时适合做站外推广？ | When to Do Off-Site Promotion?

1. 新品上架：通过谷歌留痕快速提升曝光和排名

1. New product launch: Quickly increase exposure and ranking through Google traceability

2. 销售旺季：如黑五、Prime Day等，谷歌留痕广告需提前布局

2. Peak sales seasons: Such as Black Friday, Prime Day, etc., Google traceability ads need to be deployed in advance

3. 清理库存：通过谷歌留痕引流+折扣快速清仓

3. Inventory clearance: Quickly clear stock through Google traceability traffic + discounts

温馨提示： 谷歌留痕作为核心推广手段，建议配合其他站外渠道形成营销矩阵，最大化推广效果。

Tip: As a core promotion method, Google traceability is recommended to be combined with other off-site channels to form a marketing matrix and maximize promotion results.