谷歌留痕：如何利用AdWords做好推广及Coupang跨境电商开店指南
在当今数字营销时代，谷歌留痕已成为企业推广的重要策略。本文将为您详细介绍如何利用AdWords做好推广，以及新手如何开设Coupang跨境电商店铺的完整指南。
In today's digital marketing era, Google traces have become an important strategy for business promotion. This article will provide you with a detailed guide on how to use AdWords for effective promotion and a complete guide for beginners to open a Coupang cross-border e-commerce store.
一、如何利用AdWords做好推广 | How to Use AdWords for Effective Promotion
1. 谷歌竞价推广薪资与花费 | Google Bidding Promotion Salary and Costs
根据行业数据，专业的AdWords运营人员薪资范围在8000-20000元/月不等。推广花费则根据行业竞争程度，通常建议中小企业每日预算设置在300-1000元之间。
According to industry data, professional AdWords operators' salaries range from 8,000 to 20,000 yuan per month. For promotion costs, depending on industry competition, it is generally recommended that SMEs set a daily budget between 300-1000 yuan.
2. 3天整理干货 | 3-Day Organized Essentials
要快速掌握AdWords推广技巧，建议：
- 第一天：学习账户结构搭建
- 第二天：研究关键词策略
- 第三天：优化广告文案和落地页
To quickly master AdWords promotion skills, it is recommended:
- Day 1: Learn account structure setup
- Day 2: Research keyword strategies
- Day 3: Optimize ad copy and landing pages
二、Coupang跨境电商开店指南 | Coupang Cross-border E-commerce Store Opening Guide
1. 资料准备 | Document Preparation
需要准备：
- 有限公司营业执照
- 法人身份证正反面照片
- 法人手持身份证照片
- 最近3-6个月的话费充值发票
Required documents:
- Business license of limited company
- Front and back photos of legal person's ID card
- Photo of legal person holding ID card
- Phone bill payment invoices for the last 3-6 months
2. 资金准备 | Capital Preparation
注册成本约1000元，包括：
- 公司注册费用
- 年度记账报税费用
- 资料翻译费用
Registration cost is about 1000 yuan, including:
- Company registration fees
- Annual accounting and tax filing fees
- Document translation fees
3. 运营注意事项 | Operation Considerations
关键点：
- 采购时不要只图便宜
- 选择有韩国海外仓的物流公司
- 注意韩国顾客的通关号填写
- 初期建议以杂货铺模式经营
Key points:
- Don't just look for cheap purchases
- Choose logistics companies with Korean overseas warehouses
- Pay attention to Korean customers' customs clearance number
- It is recommended to operate in a general store mode at the beginning
4. 回款周期 | Payment Cycle
Coupang店铺的回款周期为30-45天，这是跨境店铺的常见结算周期。
The payment cycle for Coupang stores is 30-45 days, which is a common settlement cycle for cross-border stores.
通过合理的谷歌留痕策略和跨境电商布局，企业可以同时开拓国内外市场，实现业务增长。
Through reasonable Google traces strategies and cross-border e-commerce layout, companies can simultaneously develop domestic and foreign markets and achieve business growth.
